Michael Pooley Promoted to CEO Of WPP’s PPR

Michael Pooley Promoted to CEO Of WPP’s PPR
SHARE
THIS



Michael Pooley has been appointed CEO of PPR for Australia and New Zealand.

Formerly chief operating officer for the past three years, Pooley takes up the role effective immediately. Pooley has spent 10 years at PPR, holding various roles including group director, general manager of the Sydney agency and COO for ANZ and has led some of the agency’s largest accounts, including Woolworths, Emirates and Subway.

Before joining PPR, Pooley spent a decade in London at agencies including Charles Barker BSMG Worldwide, Weber Shandwick and Four Communications. He led campaigns including bmi, Barclaycard and Fujitsu-Siemens.

Pooley will lead a team of consultants across six owned offices in Australia and New Zealand and will report to WPP AUNZ CEO PR & PA, Kieran Moore. He takes over from Interim CEO, Katrina Brangwin, who successfully lead the agency through a period of agency transformation.

Moore congratulated Pooley on his appointment.

“PPR is a great agency with a strong pedigree and the unique position of having local teams of experts across six cities in Australia and New Zealand,” said Moore.

“WPP AUNZ has a lot of ambition for PPR and Michael matches that ambition. He has a firm vision for the agency’s future, is committed to horizontality across the wider WPP AUNZ Group and his client skills are nothing short of excellent. It’s a great privilege to be able to promote within the ranks of WPP and I look forward to working with him,” she said.

Commenting on his appointment Pooley said: “To have the opportunity to lead one of the most respected PR agencies in ANZ is an incredible privilege for me. For the decade I have been with PPR, I have always understood the unique way in which PPR can help build bonds between brands and their communities.

“Our unique network of offices means brands who partner with us have access to insights and relationships into the markets and interest groups that matter because our teams physically live there. By living and breathing these communities it means they deeply understand how they work, live and play and can devise effective campaigns that resonate.

“I’m looking forward to taking this unrivalled offering to the next level by driving deeper connections between brands and communities based on insights, a channel agnostic approach and creative and effective thinking.”

The appointment comes off the back of a number of significant new business wins in the past 12 months including Woolworths, Subway, BWS and Colgate.

Pooley takes up the role effective immediately.

As part of the agency transformation, PPR is also rolling out a new brand identity and positioning to clearly articulate its unique offering for clients. The positioning is founded upon the unrivalled insights based strategies and campaigns PPR can offer clients, developed by the agency’s team of consultants across its six-office network who live, work and play in communities across Australia and New Zealand.

Under the direction of newly appointed Director of Planning and Insights, Allan Dib, PPR’s clients will be able to access the insights required to build deep bonds with their target communities through effective communication campaigns.

The new brand ID and positioning will be rolled out across the agency and to clients over the coming weeks.

Please login with linkedin to comment

Michael Pooley PPR

Latest News

TV Show Banned After Tutorial Shows Women How To “Shop Sexy”
  • Media

TV Show Banned After Tutorial Shows Women How To “Shop Sexy”

An Italian TV station has sparked nationwide outrage after it aired a segment offering tips to female viewers on how “shop in a sexy way”. The program called Detto Fatto (English translation: No Sooner Said Than Done) was broadcast on the state-owned channel Rai 2 and featured ballerina and pole dance teacher Emily Angelillo advising […]

by B&T Magazine

B&T Magazine
Bryce Mills & Ebony Boadu Will Take Over triple J Breakfast In January
  • Media

Bryce Mills & Ebony Boadu Will Take Over triple J Breakfast In January

triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]

Palo Alto, California, USA - January 02, 2018: Google parking street/pavement sign. Title of a Google on a parking spots for Google employees in Silicon Valley.
  • Technology

Google And Facebook Explore Options Ahead Of News Media Bargaining Code

Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]

by B&T Magazine

B&T Magazine
Camille Baumann Joins eWave As Chief Customer Officer
  • Marketing

Camille Baumann Joins eWave As Chief Customer Officer

Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]

Big Brands Follow Familiar Formulas In This Year’s Christmas Campaigns
  • Opinion

Big Brands Follow Familiar Formulas In This Year’s Christmas Campaigns

In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]

Opinion

by B&T Magazine

B&T Magazine
Heart Foundation CMO Chris Taylor Departs
  • Marketing

Heart Foundation CMO Chris Taylor Departs

Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived
  • Marketing

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived

In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]

WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices

WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices

WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]

Australian National University Pitches Creative Accounts
  • Advertising

Australian National University Pitches Creative Accounts

The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]