Meta has revamped its “Why am I seeing this ad?” tool on Facebook with more information on the machine learning models that choose the ads users see.
The new tool has launched on Facebook today and will roll out to Instagram in the future.
The new tool on Facebook will include information summarised into topics about how a user’s online activity — both on Facebook and on third-party sites — informs machine learning models to shape and deliver the ads they see.
For example, the tool will tell a user that they’re seeing an ad because they liked a friend’s Facebook page or interacted with a particular website.
The tool will also include new examples and illustrations explaining how Meta’s machine learning models connect disparate content topics together to show users relevant ads.
A navigation change is also new. Users will be able to access the Ad Preferences page through the “Why am I seeing this ad?” tool.
“We worked closely with external privacy experts and policy stakeholders from around the world to get input on what transparency changes they want to see in our ads system,” said Pedro Pavón, Meta’s global director of ads and monetization privacy, in a blog post.
“Being transparent about how we use machine learning is essential because it ensures that people are aware that this technology is a part of our ads system and that they know the types of information it is using. By stepping up our transparency around how our machine learning models work to deliver ads, we aim to help people feel more secure and increase our accountability.”
Users will be able to find the tool by clicking the three-dot menu in the top right-hand corner of any ad on Facebook.
Yesterday, Meta’s VP of Facebook said that it was focusing on using AI to deliver content recommendations and was planning to users play around with generative AI tools to spice up photographs other content on Facebook. He also said that TikTok was chasing Facebook and Instagram.
Please login with linkedin to commentFacebook
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]