Meta Centralises Ad Preferences Across Facebook, Messenger, Instagram
Meta has centralised a range of settings and preferences, including those for ad preferences, across Facebook, Messenger, and Instagram.
Users will be able to access a new Accounts Centre, located in the settings menus for Facebook, Messenger, and Instagram. Should users choose to connect their different accounts for Meta-owned apps, they will be able to set and forget the preferences.
However, the new feature is not mandatory for users.
The company also said that it is bringing improvements to its ad settings controls to help users understand and manage their ad experience.
Meta is also changing the ways in which users will be able to keep track of the data used to serve them ads.
“We’re updating our Data about your activity from Partners’ control, which is now called Activity information from ad partners to help people easily understand how their activity sent from other websites and apps is used to power the ads they see,” it said in a blog post.
Meta also said it is making it easier for people to understand their options when it comes to seeing ads shown by Meta on other apps and websites. The company is also “exploring” new ways to serve people more relevant ads, in addition to existing options for seeing fewer ads about things that don’t interest them.
The changes went into effect today and will roll out across Facebook, Messenger, and Instagram.
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