Melbourne multi-service marketing agency littleBIG will deliver a multi-channel campaign promoting ‘In the Know’ travel to both Bali and Kuala Lumpur flying Malindo Air.
littleBIG founder & director Sally Harley said, “The campaign will demonstrate why Malindo Air is preferred by travellers in-the-know due to its competitive fares with premium inclusions as standard.”
Working closely with Melbourne Airport and Malindo Air, the PR-led campaign will build awareness, primarily of Malindo Air and its routes from Melbourne Airport to Bali and KL, as well as its premium inclusions and services.
“Part of the campaign launch last week was announcing Malindo Air’s partnership with MasterChef Australia 2017 Winner, food writer and chef, Malaysian-born, Melbourne local Diana Chan as the Melbourne-Kuala Lumpur route ambassador for Malindo Air,” continued Harley.
With a network of more than 57 routes across Australasia, South East Asia, Indochina, China and the Subcontinent, Malindo Air prides itself on delivering on-time flights and excellent customer service both on-ground and in-flight.
Malindo Air is littleBIG’s second airline client, with the agency having recently executed an Australian eastern seaboard OOH campaign for an Air Canada (Australia office) and Destination Canada collaboration.
Malindo Air and Air Canada are in good company, joining littleBIG’s client roster including Accent Group brands Skechers and Dr. Martens, Queen Victoria Market, Winemakers of Rutherglen and Endeavour Consumer Health (EBOS Group) brands Faulding, Red Seal and Floradix.