The Melbourne Racing Club has produced a short promotional video ahead of the BMW Caulfield Cup Carnival showcasing the scenes and passion that go into training a racehorse.
The club has put the horse at the heart of the piece surrounded by the people who passionately prepare them ready for spring racing. The MRC made a conscious decision to showcase the horse without a fascinator or champagne glass insight, investing in the specialist skills of UK film company, Equine Productions, who are experts in filming horses.
Equine Productions spent a week filming behind the scenes of training at Caulfield Racecourse including all the people who produce the stars of the sport; the trainers, strappers, work riders and jockeys.
The short film is two and half minutes long using various camera angles of horses on the track, in the pool and at the races, as well as iconic Melbourne scenes and time lapse techniques.
Nathan Horrocks, creative director of Equine Productions, said: “We were recruited to produce a short film that focused on the stars of the sport, the horses and the passion of the people who prepare them for racing.
“We’ve used new techniques which haven’t been seen in promotional clips in Australian racing before. We hope we’ve created something beautiful that stirs emotion in the viewers to encourage them to watch the horses this spring.”
Jason Shugg, general manager of marketing and membership at the Melbourne Racing Club, added: “We are keen to promote all aspects of Spring Carnival at Caulfield, our quality food, spectacular style, exceptional entertainment and world class horseracing, but we thought it was time to return the horse to the heart of promotion.
“We wanted to showcase these beautiful animals and the passion that goes into producing these amazing equine athletes for racing, and Equine Productions have had great success doing exactly that in the UK.
“We’re always looking to produce shareable content that appeals to a broader audience who will hopefully convert into racing fans. I am confident this short film will evoke emotion toward the heroes of our sport, the horses.”
