Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians.
After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires as the city to have endured the most number of days in hard lockdown.
This title accompanies grim mental health implications, with recent research conducted by the Australian Bureau of Statistics revealing that, in June 2021, more than a quarter (27 per cent) of Victorians experienced high or very high levels of psychological distress, almost 10 per cent higher than the national average (18 per cent). More so, Beyond Blue has reported a 20 to 30 per cent increase in demand for support of anxiety, depression, and family and relationship issues compared to pre-pandemic levels.
The t-shirts have been designed by one of Melbourne’s most beloved illustrators and artists, Oslo Davis.
Ed Howley, co-creative director at, By All Means, said: “Once crowned the world’s most liveable city, it’s devastating to see Melbourne take on the new title of having endured the most number of days in hard lockdown.
“However, rather than wallowing, this project aims to not only celebrate our amazing city but raise all-important funds to help alleviate the ongoing mental health crisis”.
Toby Cummings, co-creative director at, By All Means, said: “We have seen first-hand the impact these lockdown measures have had, and we’re keen to do our part to help Melbourne return to its vibrant, culture-filled self soon.
“It made complete sense for us to team up with Oslo, one of Melbourne’s artistic icons, to create a beautiful, fun and poignant commemoration of this inauspicious moment in Melbourne’s history”.
Profits from t-shirt sales will be donated to Beyond Blue to help fund mental health and wellbeing support services to improve the lives of individuals, families and communities affected by anxiety, depression and suicide.
The limited-edition t-shirts are available now for pre-order from locktown.com.au, for $45.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]