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Reading: Melbourne Creative Agency By All Means Cures Christmas Conversations With New Card Game
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B&T > Campaigns > Melbourne Creative Agency By All Means Cures Christmas Conversations With New Card Game
Campaigns

Melbourne Creative Agency By All Means Cures Christmas Conversations With New Card Game

Staff Writers
Published on: 16th December 2020 at 9:22 AM
Edited by Staff Writers
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Melbourne independent creative agency, By All Means, has invented a novel way to stop the endless chatter about the novel coronavirus with a novel game called Let’s Talk About… ANYTHING BUT COVID.

After a year of no travel, closed borders, inhibited social lives and locked down cities, the game is designed to get Aussies talking about, well, anything but the only bloody thing we all have to talk about this summer.

Featuring 52 conversation topics like: ‘Who’s your favourite cult leader’, ‘Whether you’d rather be struck by lightning or gored by a bull?’ or ‘Describe the colour yellow to someone who’s never seen it’, the game asks you to converse for a minimum of 2 minutes on each topic without anyone at the table mentioning the stinking rona.

“It’s been an absolute bastard of a year. We’ve all spent way too much time thinking and talking about this sodding virus and we figured the best gift we could give people these holidays is a fun way to avoid everyone sitting around the table at the end of Christmas lunch droning on about border closures, face-masks and the r-rate,” said By All Means Creative Partner, Toby Cummings. “It’s a bit of light-hearted entertainment at the end of a very un-fun year.”

 

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TAGGED: by all means, covid
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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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