B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • WPP
  • Thinkerbell
  • oOh!Media
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Melanoma Australia Launches New Summer Campaign ‘Game On Mole’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Melanoma Australia Launches New Summer Campaign ‘Game On Mole’
Campaigns

Melanoma Australia Launches New Summer Campaign ‘Game On Mole’

Staff Writers
Published on: 12th November 2019 at 2:30 PM
Staff Writers
Share
4 Min Read
SHARE

Melanoma Institute Australia is leveraging the iconic Aussie catch-cry ‘game on, mole’ to rally young Australians in the fight against melanoma this summer.

The edgy new campaign calls on young Aussies to don a limited-edition Game On Mole T-shirt and share selfies on social media tagged #gameonmole to generate a life-saving conversation around sun safety and skin health.

The campaign has been launched following estimates that in 2019 one Australian will be diagnosed with melanoma every half an hour, and one person will die from melanoma every five hours.

Melanoma is the most common cancer affecting Aussies aged 15 to 39.

Fronted by Olympic swimming champion and melanoma survivor Cate Campbell (featured image), Game On Mole is encouraging Australians to watch out for changes to their skin by taking photos of their body at the start and end of summer, and seeking medical advice if something has changed.

Campbell said: “My melanoma developed in a mole on my arm.

“Luckily I caught it early and it was successfully treated with surgery.”

She added: “Early detection is vital to saving lives, which is why Game On Mole is such an important campaign.

“You’ll need to ask a partner, family member or friend to take photos of your back at the start and end of summer, which makes it an awesome opportunity to spread awareness about skin health.”

Melanoma is the most deadly form of skin cancer.

The first sign of melanoma is often a changing mole or a new skin spot that looks like a mole.

But if caught early, 90 per cent of melanomas can be cured with surgery.

The Game On Mole website offers up tips for living a sun-safe life and what to look out for in changes to your skin. It is also where you can buy the limited-edition Game On Mole T-shirts.

Melanoma Institute Australia CEO Matthew Browne, said it was time young Australians took their skin seriously.

Browne continued: “Australians love the sun and everything about summer but the harsh reality is we have the highest melanoma rate in the world.

“Game On Mole is an important call to action for all of us to take the fight to melanoma this summer.

“I see thousands of people every day over summer not being sun-safe and it’s vital that we keep the conversation going in relation to sun protection and also being vigilant about changes to your skin.”

Cate Campbell added: “I am proud to be part of this campaign and proud to be wearing the Game On Mole tee.

“I’m urging all young Aussies to join me in taking the fight to melanoma – so Game On Mole, let’s save lives this summer.”

Go to www.gameonmole.com.au to buy the t-shirt and for life-saving information.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Melanoma Institute Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?