Meet The Women Leading Tech Sales Finalists
Last week we shared all of our Women Leading Tech product finalists – those who work on the technical side to help turn ideas into realities. Now it’s all about the commercial side. Introducing our Women Leading Tech sales finalists.
Playground XYZ Account Director Annie Lemaire Brooks
Coming into Playground XYZ, account director Annie Lemaire quickly realised she needed to spread the word about the business’s technology. Her first challenge was to work with Omnicom group on creating programmatic solutions for mobile. This resulted in the creation of developed the first gamified mobile ad (McDonald’s), API live odds feeds (TAB), financial calculator tools (HSBC), introduced dynamic store mapping and countdowns & weather feeds for various clients. Alongside this work, Lemaire managed to secure 36 new clients in 2019, including Unilever, Suncorp and Hyundai.
She has also had the responsibility of being Playground XYZ’s first mother to be. This led to her initiating discussions with the company’s founders about creating a competitive Paternity policy for future parents – something which rolled out in 2020.
Quantcast agency lead Melbourne Brooke McGregor
As Quantcast’s agency lead, Brooke McGregor has helped deliver the company new business to the tune of 24 new client wins in the second half of 2019. Her success with clients can be attributed to her ongoing analysis of the agency landscape in Australia to identify new business leads based on client movements, and proactively approaching prospective new customers with proposals, recommendations and examples of Quantcast’s offering.
Beyond this, McGregor also developed a new reporting process for Quantcast, to make it easier and more seamless for clients to work with the company by eliminating booking oversights and
duplications through improved inter-agency comms. She also spent 2019 working with relief charities to pack and organise donations for communities impacted by fires, as well as a
WhiteLion lock-in, at which McGregor and the and VIC Sales Director raised over $2k for the
charity.
Verizon Media Senior Platform Sales Lead Kristine Celona
Working against the backdrop of declining digital ad spend, Verizon Media’s senior platform sales lead Kristine Celona managed to bring on 40 new advertisers across the platform, including the likes of Audi, Chivas Regal, Nandos, Jeep, Subaru, Peugeot, Samsung and Honda. This included winning Verizon Media’s first-ever DOOH campaign. Celona also managed to secure Verizon Media as Publicis’ official native partner and grew two major agency trading desks to be the biggest DSP spenders in Q1 and Q2.
As well as helping the company secure new business, she has also achieved recognition within Verizon Media. She was awarded the Verizon Media Champion Award in September 2019 and the following month was promoted to Platforms Sales Lead.
PubMatic Director Ad Solutions APAC Natasha De Mallet Hawes
In 2019 PubMatic pivoted from focusing solely on publisher yield to delivering advertiser ROI. Heading up PubMatic’s Ad Solutions team across APAC, Natasha De Mallet Hawes was able to use her knowledge and industry experience to help change the business’s mindset. De Mallet Hawes recognised the need to invest in buyside relationships, create bespoke solutions and invest in buyside tools across the ANZ and the APAC region. Under her direction, the APAC business built closer working relationships with agencies, gaining insight into their business challenges and needs.
With her guidance, PubMatic was able to strike deals with OMG ANZ, GroupM APAC, DAN APAC, Havas APAC and IPG AU in 2019. PubMatic was named as a preferred partner for Amobee APAC, after De Mallet Hawes drove a successful RFI.
Network 10 Director of Digital Sales Sophie Hicks Lloyd
2019 was a big year of organisational change at Network 10, with the company bringing the sales team back in-house. In June 2019, Sophie Hicks Lloyd was appointed to the position of digital sales director for Network 10
responsible for driving digital revenue across 10’s suite of digital brands and platforms. From her time in the role, 10’s National Digital Sales targets have been consistently exceeded across BVOD, Display and Audio sales. She also hired an additional 14 people to build on the sales effort.
As well as her day-to-day responsibilities, Hicks Lloyd currently represents Network 10 at ThinkTV meetings, working collaboratively with her peers at 7, 9, SBS and Foxtel Media to shape the success of the FTA landscape. She has also significantly contributed to the wider community, participating in in five CanToo programs where
she has trained for endurance events while raising money for cancer research since 2016.
The Trade Desk Senior Director, Business Development ANZ Stephanie Famolaro
As The Trade Desk’s senior director, business development ANZ, Stephanie Famolaro has been the champion for API technology at The Trade Desk and has emerged as a leader in this important and emerging technology field. She has created a blueprint which helps agency and brand partners understand how they can incorporate technology and API’s into their businesses.
She has also taken a public leadership position, addressing industry conferences, leading internal all staff (1000+) meetings and participating in media interviews to build and awareness and understanding of APIs and the impact of technology on the marketing profession. Famolaro is also an active mentor, supporting others across the company to understand the importance of API to The Trade Desk’s business.
Please login with linkedin to comment
women leading techLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.