As you would now be aware, COVID-19 has forced B&T to postpone our inaugural Women Leading Tech event until to 8 September 2020. But rather than going quiet, we thought we would continue the conversation by showcasing all of our fantastic finalists.

The role of technology in the media and marketing space is pervasive and sometimes, it’s unexpected. Widely regarded as a PR firm, Edelman has been boosting its capabilities in computational psychometrics for some time.

Leading this is Anjuli Bedi, who heads the psychometrics and analytics practice at the Edelman Predictive Intelligence Centre (EPIC) for Asia Pacific.

With expertise in big data and analytics, Bedi uses her capabilities to not only help Edelman better understand consumer psychology with the power of numbers, but also help solve pressing societal issues such as human trafficking. 

By partnering with local and international NGOs and scraping data from open-source, Bedi has developed the expansion of a centre for intelligence-led prevention and campaign strategy to combat trafficking across Asia Pacific. 

She also played an instrumental role in helping Edelman launch its new venture into predictive intelligence.

Under her oversight, the team developed the New Asian Learning Experience (NALE) study for HP that spanned seven countries in Asia including Australia, China, India, Indonesia, Malaysia, the Philippines, Singapore and Thailand. 

Not one to rest on her laurels, Bedi is committed to continue facilitating the development of predictive analytics and intelligence platforms for the media and marketing space.

She is also continuing to work with NGOS such as ECPAT International, a global NGO fighting child exploitation, facilitating them on how they can adopt data-sharing programs with other partners and collaborate to fight human trafficking.