B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • NRL
  • Married At First Sight
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • ARN
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Medibank Signs On As The Official Health Partner Of 36 Months
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Medibank Signs On As The Official Health Partner Of 36 Months
Media

Medibank Signs On As The Official Health Partner Of 36 Months

Staff Writers
Published on: 17th October 2024 at 9:09 AM
Edited by Staff Writers
Share
5 Min Read
SHARE

Medibank has announced that it is the official health partner of 36 Months, as part of its commitment to improving mental health in Australia.

36 Months is a social change initiative that is urging the government to mandate social media citizenship, delaying the age teenagers can sign up to social media platforms with addictive features from 13 to 16 years old – which is 36 months.

Medibank Chief Medical Officer and practicing psychiatrist Dr Andrew Wilson said the health company and 36 Months shared a commitment to improve the lives of Australians. “At Medibank everything we do is aimed at improving the health and wellbeing of Australians so they can lead better quality lives,” Wilson said.

“As a health company we see the human cost of the escalating mental health crisis in Australia, and we want to play a meaningful part of the solution to help improve the future for our kids”.

“Mental illness is a growing issue in this country but there is no silver bullet. We know social media can be harmful to teenagers, in particular for younger teenagers aged 13 to 16, and is having a profoundly negative impact on their mental health”.

Emerging research shows that excessive social media use is rewiring young brains within a critical window of psychological development and is leading to an increasing number of teenagers with depression, anxiety and loneliness.

“Mental health is so important for all facets of life. People with mental health issues, such as depression, are at higher risk of developing certain chronic diseases such as heart disease, diabetes and stroke. If we can help support younger teenagers with their mental health and reduce rates of mental illness, this could have an enormous impact on the health and wellbeing of the next generation of Australians”.

“We acknowledge that some young people are turning to social media for mental health support. Despite this we can’t sit back and ignore the harm it is causing. As a health company we have an important role to play in improving access to mental health support, especially for those in regional and rural areas where health services are limited. Medibank’s customers have access to round-the-clock mental health support through our 24/7 mental health line and online chat service, and we’re looking at how we can support more Australians.”

Co-founder of 36 Months and CEO of FINCH, Rob Galluzzo, said: “We’re honoured to have Medibank bring their expertise and services to the 36 Months campaign. Adolescents often struggle to navigate the complexities of digital interactions, which can lead to long-term mental health challenges. It’s vital that parents, educators, healthcare professionals, and the corporate community come together to not only shape policy but also shift the culture in how we support teens, ensuring they grow into thriving adults, and access to mental health support is a key part of that.”

Co-founder of 36 Months and radio presenter on NOVA 96.9, Michael ‘Wippa’ Wipfli, added: “Teens today face a whole new set of challenges when it comes to their mental health, especially with the prevalence of a phone-based childhood. Our partnership with Medibank is about making sure we equip young people with the tools and support they need to stay resilient and confident. This isn’t just a campaign—it’s a movement to shift how we approach mental health for the next generation. I’m excited to see how we can create real, positive change together”.

As part of the partnership, Medibank and 36 Months will develop a range of health and wellbeing support services to help young Australians and their parents or guardians navigate the mental health space.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 36 months, Medibank
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Energy Australia Settles With Climate Group & Apologises For Misleading 400,000 Customers Over “Go Neutral” Product
19/05/2025
Nic Cann, CEO, Blobfish International.
Sampling Isn’t Dead — But the Old Models Are
19/05/2025
Flatpack Flip Flops Unveiled In New Campaign To Celebrate Ikea’s 50th Birthday
19/05/2025
Natasa Zunic’s Mission To Create A “Collective Of Confident Female Leaders”
19/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?