Nine has snared Multi Channel Network (MCN) Nick Young to the role of director of sales – digital.
Young will be responsible for the sales strategy and revenue growth for 9Now and nine.com.au. He will lead Nine’s sales team in Sydney, Melbourne, Brisbane, Adelaide and Perth, Nine’s programmatic sales team, as well as Nine’s advertising product and data teams.
He joins Nine from the MCN where he was chief sales officer. He has previously held senior roles including national TV sales director, and had a five-year stint as national digital sales director.
“Nick Young is one of Australia’s most experienced digital sales leader and I’m rapt that he is now a part of the Nine team,” said Michael Stephenson, Nine’s chief sales officer.
“He is incredibly well respected, has experience in both digital and television, and alongside Richard Hunwick will be able to work with marketers to unlock the power that comes through using television and BVOD together.”
Young will take the reins of Nine’s digital sales team from Pippa Leary, who has flagged her intention to return to professional board roles later this year.
“In many ways this is Pippa handing the 9Now baton to Nick,” said Stephenson. “Both are industry leaders with a strong digital heritage, and Nick will be tasked with building on the strong foundation set up by Pippa within our BVOD business.
“When we asked Pip to give up her career as a board director it was with a clear mission: to drive 9Now’s commercial success. Over the past two years she has achieved more than we could have asked for, making 9Now the clear commercial leader in Australia with a product grounded in the strength of its data proposition and more than seven million sign-ups.
“She has ensured we have led the way on helping to drive marketing awareness of the opportunities available through addressability.”
Young will start at Nine in the coming months and Leary will remain with the business until she completes the work required to combine the group’s unique digital data assets.