McDonald’s in the US has announced that Alistair Macrow (main photo) has been promoted to the global CMO role after a 12 months search.
Macrow has been with the fast food chain for 15 years and now becomes its senior vice president and chief marketing officer.
The business has been without a global CMO for over a year following the departure of Silvia Lagnado. Since then, Colin Mitchell, senior vice president of global marketing, has been heading the burger giant’s marketing team. Mitchell has announced his departure from the business.
Macrow, who previously was CMO of McDonald’s Internationally Operated Markets, will report directly to the company CEO Chris Kempczinski.
His remit will include overseeing global menu strategy, global brand, global insights, family and global marketing enablement.
Macrow also will work on strengthening the company’s marketing training programs and career planning to “develop the next generation of chief marketing officers for McDonald’s,” Kempczinski said in a letter to staff.
“He has a reputation for setting bold visions and driving meaningful results,” Kempczinski said in the note. “In his nearly 15 years with McDonald’s, Alistair has repeatedly tapped into his intimate knowledge of the customer to make holistic brand visions tangible.”
Kempczinski added that Macrow and McDonald’s’ chief marketing and digital customer experience officer, Morgan Flatley, would be working very close together.
“As we emerge from this global pandemic, consumers’ trust in the McDonald’s brand and compelling marketing programs in every country where we operate will be critical to re-establish the strong business momentum we enjoyed leading into this crisis,” Kempczinski wrote.
I’m confident Alistair and Morgan can lead McDonald’s to even greater heights following this crisis. More importantly, both personify the values of inclusivity and innovation that define McDonald’s, and that I expect from our senior leaders,” he said.
Please login with linkedin to commentMcDonald's
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]