[This article contains imagery that some readers may find offensive.] McDonald’s in Japan has found itself in a spot of controversy after it released a new range of transparent cups that when twisted in a different direction had an all the more provocative context.

Japan suffers some seriously hot summers and to cool down its customers Macca’s has just launched a new range of soft drinks called McFizz.

The icy beverage is delivered in a plastic cup adorned with seemingly innocuous images of a young boy and girl. Check out the designs below:

Problem was, when you turned the cup in a different direction the innocent concept took a wholly more sordid turn. Brace for it below:

Despite the controversy and ridicule on social media sites, McDonald’s has refused to withdraw the cups which media are reporting are now in hot demand.