McCann Named 2017 Super Clio Champion For Nat Geo’s ‘Bad Romance’ Ad

McCann Named 2017 Super Clio Champion For Nat Geo’s ‘Bad Romance’ Ad
SHARE
THIS



McCann New York’s “Bad Romance” for National Geographic, was chosen as the winner of the “Super Clio”, an initiative from the Clio Awards that determines the Big Game’s top spot as chosen by a panel of creative leaders.

Airing post-halftime on Sunday night, the spot teases Nat Geo’s upcoming scripted series “Genius” and feature Geoffrey Rush as Albert Einstein.

“This spot was an incredible opportunity for us to reach the largest TV audience of the year and also a way to reintroduce our brand philosophy to push boundaries, go further and be pioneering in everything we do,” said Jill Cress, CMO, National Geographic Partners.

“It allowed us to show a broader audience that we can take a topic like Albert Einstein and make it relevant, timely and create a global conversation around our series ‘Genius’, and the National Geographic brand in general. We are incredibly grateful to our partners at McCann and honored to be recognized with such a prestigious acknowledgement of our efforts.”

Finalists of the third-annual competition also included RPA Los Angeles’ “Yearbooks” for Honda; Anomaly New York’s “Born the Hard Way” for Budweiser; and TBWA New York’s “#WeAccept” for Airbnb.

The Clio Awards, the esteemed international advertising, design and communications competition, selects a panel of industry experts to rank Big Game ads based on strength of creative alone. Panelists included: Per Pedersen, chairman of Global Creative Council, Grey; Chris Beresford-Hill, executive creative director and EVP, BBDO; Jimmy Smith, chairman, CEO/CCO, Amusement Park Universe; Ari Weiss, CCO, DDB; Dan Kelleher, CCO, Deutsch New York; Leslie Sims, CCO, Y&R New York; Susan Hoffman, global executive creative director, Wieden + Kennedy; Judy John, CEO, Canada & CCO, North America, Leo Burnett; Sean Reynolds, co-founder & global creative director, iris Worldwide; and Lee Clow, global director, Media Arts TBWA Worldwide.

Clio President Nicole Purcell and Rob Reilly, global creative chairman, McCann Worldgroup, first launched the competition to bring creatives into the fold, and gather the opinion of those developing the spots each year.

Please login with linkedin to comment

Glenn McGrath KIIS McCann New York Newspaper of the Year Nicorette

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]