McCann Melb Recruits New Creative Director

McCann Melb Recruits New Creative Director
SHARE
THIS



On the back of continued new business including AGL Energy, Australian Unity and the University of Melbourne, McCann Melbourne has appointed Matt Lawson to the role of creative director of the Melbourne office, working with ECD Pat Baron.

Lawson has earned a reputation as one of the industry’s brightest lights, winning AWARD Creative of the year for 2015 whilst at Colenso BBDO. During a career that also includes stints at George Patterson Y&R Melbourne and BWM Sydney, Lawson’s groundbreaking work has seen him awarded at every major award show with campaigns for local and international brands.

At Cannes 2012 Lawson was the most awarded Australian copywriter, placing him 9th on the Cannes Global Ranking. More recently, the 2014 The Big Won Report tallied his position as the 14th most awarded copywriter worldwide.

His ‘Mobile Medic’ campaign for Defence Force Recruiting won Idea of the year for the global Y&R network, along with over 70 other international accolades including four Gold lions, a Silver, and Bronze in the coveted Titanium and Integrated category.

Lawson’s first television commercial, the Telstra ‘Rabbits’ ad, was voted Australia’s favourite ad in The Age newspaper, and was ranked No. 2 in Campaign Brief’s Ads of the decade. Recent work for Pedigree has picked up two Grands Prix, plus a Wood, Graphite, Yellow and Black pencil at D&AD.

During his time at Colenso, Matt also helped create the first commercially available biofuel made from beer waste – Brewtroleum. His work helped Colenso win Campaign Brief NZ agency of the year.

At McCann, Lawson will work across the agency’s clients, including L’Oreal, AGL Energy, WorkSafe and the Victorian Responsible Gambling Foundation.

McCann managing director Adrian Mills said: “Matt Lawson is one of the rarest talents I’ve ever worked with. He’s an inventor, and entertainer and a brilliant strategic creative.”

McCann ECD Pat Baron said: “Matt’s record is extraordinary. His work has an effortless charm and we can’t wait to see what he can do for our clients.”

Lawson said: “I’ve been looking for an opportunity to work with Millsy since I worked with Millsy. And Pat I’ve respected for a long time and liked immediately. They share an intense passion for ideas and are leading a really interesting agency. I’m very happy to be involved.”

McCann is currently the top-ranked Australian agency in the WARC Top 100 and recently took home two Cannes Lions for its Infrequent Flyers campaign for Tigerair.

 

Please login with linkedin to comment

Aldi avid life media Havas Sydney Tinder

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.