M&C Saatchi urges smokers to quit

M&C Saatchi urges smokers to quit

It only takes six seconds for a smoker to die.

M&C Saatchi has pulled together an integrated video campaign on video platform Vine which showcases how quickly people can die from smoking.

Created for anti-smoking charity Quit the six second loop video features a deep drag on a cigarette with the words ‘before this video starts again, another smoker will die’.

The campaign will consist of three six-second videos targeting different demographics.

“The fact that someone dies of a smoking-related disease every 6 seconds is shocking – that means 14,400 smokers will die on ‘World No Tobacco Day’ alone,” Glyn McIntosh, QUIT CEO, said.

“M&C Saatchi has dramatised it a way that will drive awareness, debate and donations. Ultimately, this highly emotive work will inspire people to quit and help us save lives.”

Ben Welsh, M&C Saatchi executive creative director, added: “Tying the 6-second Vine format to the chilling 6-second fact means that the medium is the message and a very powerful one. It’s a great use of the Vine platform and a perfect example of ‘brutal simplicity’ in action.”




Please login with linkedin to comment

Clemenger BBDO Sydney Martin Weigel Qantas

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]