B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ross Berthinussen Scores Role Of Head Of Strategy At M&C Saatchi
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Ross Berthinussen Scores Role Of Head Of Strategy At M&C Saatchi
Advertising

Ross Berthinussen Scores Role Of Head Of Strategy At M&C Saatchi

Staff Writers
Published on: 9th February 2016 at 11:14 AM
Staff Writers
Share
2 Min Read
SHARE

M&C Saatchi has promoted Ross Berthinussen to the job of head of strategy, with Berthinussen will report to the chief strategy officer Justin Graham.

Berthinussen joined M&C Saatchi as group strategy director in October 2014 following a 12-year career in London, including nine years as an integral player at strategy powerhouse BBH.

There he led the strategy for the global relaunch of British Airways, as well as nabbing a number of awards for the company for work on multinational majors. Since then he has brought his skillset to key M&C Saatchi clients.

Highlights include pushing the NRMADE BETTER brand platform into new areas and articulating the ‘This is the New Lexus’ repositioning for the prestige car marque, including the Lexus Heartbeat Car execution in 2015.

M&C Saatchi Group is a confederation of 10 businesses, and in his new role, Berthinussen will closely align with strategy heads of each of those businesses to ensure a highly integrated, cross-discipline approach is taken to attack business problems.

“Ross is a keen surfer who had been bizarrely living and working in the heart of London at BBH, so we needed to change that up,” Graham said.

“Since arriving he has demonstrated a brilliant balance of experience and relentless curiosity that has taken the strategic offering at M&C Saatchi to a new level. Combined with his child-like enthusiasm, Ross is helping us to challenge what the role of strategy should be in a creative company moving forward.

“This new role will enable Ross to also work closer with the strategy leads across all the disciplines in the M&C Saatchi Group, managing the 30-strong resources. We are thrilled for Ross and excited for what lies ahead.”

Berthinussen added he is “massively excited” about the opportunity at M&C Saatchi.

“We have the ambition, the team and the client partners to step beyond advertising and create ideas that impact culture in a significant way,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Qantas, spirit of tasmania
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?