B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: M&C Saatchi NZ’s Greenhouse Celebrates How Kiwis Get Their Easter On
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > M&C Saatchi NZ’s Greenhouse Celebrates How Kiwis Get Their Easter On
Campaigns

M&C Saatchi NZ’s Greenhouse Celebrates How Kiwis Get Their Easter On

Staff Writers
Published on: 16th April 2019 at 2:55 PM
Staff Writers
Share
2 Min Read
SHARE

M&C Saatchi New Zealand’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.

The campaign, which has rolled out across TV, out-of-home, digital, social and in-store, brings to life the wonderful spirit of Easter; the sense of freedom and fun, with food at its heart.

The executions of the work reflect the many and varied occasions of Easter to show how Kiwis get their Easter on and the ways Countdown can help in creating these moments.

Greenhouse NZ executive creative director, Paul Hankinson said: “Easter is an awesome time of year.

“It’s the longest weekend on the calendar. Four days of freedom; a chance to do whatever you want.

“Some will stay in, cook up a storm and get the whole whanau round.

“Others will hit the road and get away from it all.”

Countdown head of brand marketing, Debra Brooks said: “We all do our Easter differently and this campaign perfectly captures that wonderful Easter spirit reflecting all the different ways Kiwis get their Easter on.

CREDITS

GM Marketing for Countdown: Jo Rose

Head of Brand Marketing for Countdown: Debra Brooks

Senior Brand Manager for Countdown: Katja Green

Creative Partner: Tom McFarlane

Executive Creative Director: Paul Hankinson

Creative Director/Copywriter: Ben Stainlay

Head of Visual Communications: Ant Larcombe

Agency Producer: Liz Rosby/Esther Watkins

Group Account Director: Carly Pratt

Account Director: Sabrina Hemmingson-Jensen

Director: Rob Sarkies

Producer: Julie Elstone

DOP: Andrew Stroud

Post: Offline Phillippe Lods

Online: Toybox

Music Licensing: Jonathan Mihaljevich, Franklin Road

Re-record of track: Peter van der Fluit, Liquid Studios

Producer: Tamara O’Neill, Liquid Studios

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Countdown, Greenhouse, M&C Saatchi
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?