M&C Saatchi New Zealand’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.

The campaign, which has rolled out across TV, out-of-home, digital, social and in-store, brings to life the wonderful spirit of Easter; the sense of freedom and fun, with food at its heart.

The executions of the work reflect the many and varied occasions of Easter to show how Kiwis get their Easter on and the ways Countdown can help in creating these moments.

Greenhouse NZ executive creative director, Paul Hankinson said: “Easter is an awesome time of year.

“It’s the longest weekend on the calendar. Four days of freedom; a chance to do whatever you want.

“Some will stay in, cook up a storm and get the whole whanau round.

“Others will hit the road and get away from it all.”

Countdown head of brand marketing, Debra Brooks said: “We all do our Easter differently and this campaign perfectly captures that wonderful Easter spirit reflecting all the different ways Kiwis get their Easter on.

CREDITS

GM Marketing for Countdown: Jo Rose

Head of Brand Marketing for Countdown: Debra Brooks

Senior Brand Manager for Countdown: Katja Green

Creative Partner: Tom McFarlane

Executive Creative Director: Paul Hankinson

Creative Director/Copywriter: Ben Stainlay

Head of Visual Communications: Ant Larcombe

Agency Producer: Liz Rosby/Esther Watkins

Group Account Director: Carly Pratt

Account Director: Sabrina Hemmingson-Jensen

Director: Rob Sarkies

Producer: Julie Elstone

DOP: Andrew Stroud

Post: Offline Phillippe Lods

Online: Toybox

Music Licensing: Jonathan Mihaljevich, Franklin Road

Re-record of track: Peter van der Fluit, Liquid Studios

Producer: Tamara O’Neill, Liquid Studios