M&C Saatchi NZ’s Greenhouse Celebrates How Kiwis Get Their Easter On

M&C Saatchi NZ’s Greenhouse Celebrates How Kiwis Get Their Easter On

M&C Saatchi New Zealand’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.

The campaign, which has rolled out across TV, out-of-home, digital, social and in-store, brings to life the wonderful spirit of Easter; the sense of freedom and fun, with food at its heart.

The executions of the work reflect the many and varied occasions of Easter to show how Kiwis get their Easter on and the ways Countdown can help in creating these moments.

Greenhouse NZ executive creative director, Paul Hankinson said: “Easter is an awesome time of year.

“It’s the longest weekend on the calendar. Four days of freedom; a chance to do whatever you want.

“Some will stay in, cook up a storm and get the whole whanau round.

“Others will hit the road and get away from it all.”

Countdown head of brand marketing, Debra Brooks said: “We all do our Easter differently and this campaign perfectly captures that wonderful Easter spirit reflecting all the different ways Kiwis get their Easter on.

CREDITS

GM Marketing for Countdown: Jo Rose

Head of Brand Marketing for Countdown: Debra Brooks

Senior Brand Manager for Countdown: Katja Green

Creative Partner: Tom McFarlane

Executive Creative Director: Paul Hankinson

Creative Director/Copywriter: Ben Stainlay

Head of Visual Communications: Ant Larcombe

Agency Producer: Liz Rosby/Esther Watkins

Group Account Director: Carly Pratt

Account Director: Sabrina Hemmingson-Jensen

Director: Rob Sarkies

Producer: Julie Elstone

DOP: Andrew Stroud

Post: Offline Phillippe Lods

Online: Toybox

Music Licensing: Jonathan Mihaljevich, Franklin Road

Re-record of track: Peter van der Fluit, Liquid Studios

Producer: Tamara O’Neill, Liquid Studios

 




Please login with linkedin to comment

Countdown Greenhouse M&C Saatchi

Latest News

Adobe Launches Express Mobile App With Firefly AI
  • Technology

Adobe Launches Express Mobile App With Firefly AI

Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]