Boutique agency MAW Communications has added 12 staff members to its ranks and is expanding its number of offices from one to three, following a raft of new business wins and a fresh new look.

In less than a year, MAW Communications has expanded from a four-man PR operation into a full-blown communications agency, and recently added a range of new clients to its roster, including Yamaha Motor Australia, the National Breast Cancer Foundation, Rhino Rack, Suunto Watches, The National Trust, and Shimano.

The agency has also opened a Queensland office, and is currently opening a third in an overseas market.

According to creative partner Luke Dean-Weymark, one of the major drivers of the agency’s growth has been its rebrand from Men At Work Communications to MAW Communications, which reflects a shift away from the company’s original focus on male-oriented products and towards a broader consumer model.

“The Men At Work positioning was highly successful for our business. It gave us a point of difference and allowed us to approach a lot of businesses that might traditionally be ignored by a normal PR agency,” he said.

“But we had to grow, we had to evolve. We have our origins in PR, but we’ve expanded into a creative, content marketing and social media business, and a part of this evolution has involved changing our offering.

In less than a year, MAW Communications has expanded from a four-man PR operation into a full-blown communications agency, and recently added a range of new clients to its roster, including Yamaha Motor Australia, the National Breast Cancer Foundation, Rhino Rack, Suunto Watches, The National Trust, and Shimano.

The agency has also opened a Queensland office, and is currently opening a third in an overseas market.

According to creative partner Luke Dean-Weymark, one of the major drivers of the agency’s growth has been its rebrand from Men At Work Communications to MAW Communications, which reflects a shift away from the company’s original focus on male-oriented products and towards a broader consumer model.

“The Men At Work positioning was highly successful for our business. It gave us a point of difference and allowed us to approach a lot of businesses that might traditionally be ignored by a normal PR agency,” he said.

“But we had to grow, we had to evolve. We have our origins in PR, but we’ve expanded into a creative, content marketing and social media business, and a part of this evolution has involved changing our offering.