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Reading: Match & Wood Appoints Initiative’s Sam Enshaw As National Strategy Director
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B&T > Marketing > Match & Wood Appoints Initiative’s Sam Enshaw As National Strategy Director
Marketing

Match & Wood Appoints Initiative’s Sam Enshaw As National Strategy Director

Staff Writers
Published on: 21st July 2021 at 9:26 AM
Edited by Staff Writers
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Following new business growth, independent media agency Match & Wood has appointed former Initiative strategy director Sam Enshaw as its first national strategy director working across its Melbourne and Perth offices.

Enshaw joins from Initiative Melbourne where he won multiple Festival of Media Asia and Festival of Media Global awards for Swinburne University’s ‘Swintopia’ campaign. Prior to Initiative he was regional implementation director at IPG Mediabrands in Singapore, assisting clients including Johnson & Johnson, Netflix and Spotify. He has also worked at Carat, McCann and UM.

Based at Match & Wood in Melbourne, Enshaw will lead the strategy offering across both its offices, working on key clients in the education, energy, health insurance, finance and technology sectors.

Match & Wood managing director, Lyndelle O’Keefe, said: “Sam is an award winning strategist who has worked with major brands both in Australia and across the region. He’s a great talent who will further enhance our core strategic capabilities, at a time when we are experiencing new and organic business growth. I’m delighted to welcome him to the team.”

Enshaw added: “I’ve long been a fan of what Lyndelle and Chris [O’Keefe, chief operating officer] have built at Match & Wood. They have developed strong teams across both Melbourne and Perth and continue to secure work with leading organisations across the country. I’m looking forward to contributing to the agency’s continued success.”

His appointment comes during a significant period of growth for the agency which has seen 13 new hires this year, including former Reprise and IPG executive, Stuart MacDougall, joining in the newly created role of national performance director; Jodie Allen from The Brand Agency joining as communications advisor, and Keleigh Moore and Tiffany Doan who joined as communications managers coming from OMD and Nunn Media respectively.

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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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