Mamamia Media Group today announced that former Foxtel Director of Brand and Marketing, Rob Farmer (pictured below) is joining its leadership as Group Director of Marketing and Partner Solutions.

Having started consultancy practice The Inside Out at the start of 2018, Farmer began consulting with Mamamia in July.

He will take on responsibility for B2B and B2C marketing, research and insight, in-house design and commercial content solutions for partners, across Mamamia, Social Squad and new ventures.

His previous roles include viewer marketing director at the UK’s ITV, and board director for Levi’s at creative agency BBH London.

Mamamia co-founder and chief creative officer Mia Freedman said: “We are so happy to welcome Rob into the leadership team as a champion of women’s voices and a highly skilled marketing brain.

“His fresh perspective is a delight.”

Mamamia chief revenue and operations officer Tony Prentice said: “Rob is one of the sharpest marketing and media minds in the region, and will add a depth of strategic marketing insight that will align perfectly with our growth plans.”

Farmer said of his appointment: “Mamamia has the talent of a creative agency, the purpose of a founder business, and the relevance of a mobile-first platform for candid female voices, which I’m excited to help amplify.

“The potential for further growth with our audience and partners is big.”