Mamamia’s network of podcasts will make their debut on the Australian Podcast Ranker this week when the country’s top 150 reports for November are released by Triton Digital on Thursday.
The Australian women’s media company is known for popular shows, including “No Filter” hosted by Mamamia co-founder and chief creative officer Mia Freedman and the daily news podcast “The Quicky”.
Ford Ennals, the chief executive officer of Commercial Radio & Audio, said:“We’re pleased to welcome Mamamia to the Australian Podcast Ranker. As one of the early innovators in podcasting, their addition solidifies the ranker as the definitive cross-industry source of data on podcast consumption in Australia.
“Podcasting continues to grow and grow, and better data will only help more advertisers to invest in the sector.”
Podcasts have enjoyed significant growth over the past year. Podcasts in the October ranker accounted for 72.2 million downloads over the last reporting period, up from 55.1 million in October 2021.
The Australian Podcast Ranker is commissioned by CRA and produced by Triton Digital in accordance with IAB Tech Lab’s Podcast Measurement Guidelines.
The sixth annual Infinite Dial Australia research indicates Australia has overtaken the US in monthly listening. Forty percent of Australians listened to a podcast in the last month, compared to 38% in the US.
Podcast listeners in Australia are also deeply engaged, consuming an average of seven episodes per week. The average time spent listening to podcasts has risen to seven hours and six minutes per week, up from five hours in 2021.
Participating publishers in the Australian Podcast Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, SBS, Sports Entertainment Network (SEN), Stitcher, Studio71, Wondery, The Chaser and West Australian Newspapers.
The ranker provides a monthly snapshot of podcast consumption in Australia. It shows the Top 150 podcasts and the Top 150 Australian-made podcasts from participating publishers. It also provides a list of top participating publishers and top sales representatives to give agencies and advertisers a guide on the key performers in market..
