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Reading: “Make Movies Like The Movies” Says New iPhone 12 Campaign
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B&T > Media > “Make Movies Like The Movies” Says New iPhone 12 Campaign
Media

“Make Movies Like The Movies” Says New iPhone 12 Campaign

Staff Writers
Published on: 2nd November 2020 at 12:34 PM
Staff Writers
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Sure, the film industry might be feeling the pinch of COVID-19, but that doesn’t mean we have to stop making movies.

That’s the message from Apple, which is currently showcasing the brilliant camera quality of its new iPhone 12 Pro in a new campaign.

The ad positions the new phone as a cinema-grade camera and shows various filmmakers getting creative shots using the iPhone.

Given the iPhone 12 Pro can shoot, edit and playback in Dolby Vision – a primary format for high dynamic range (HDR) content – the comparison to a film camera is reasonably fair.

https://www.youtube.com/watch?v=yL2xVs6uI0s&feature=emb_title

The 60-second spot is directed by Australian film director Kim Gehrig, who also worked on Gillette’s 2019 ‘The Best Men Can Be’ campaign.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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