“Make Movies Like The Movies” Says New iPhone 12 Campaign

“Make Movies Like The Movies” Says New iPhone 12 Campaign

Sure, the film industry might be feeling the pinch of COVID-19, but that doesn’t mean we have to stop making movies.

That’s the message from Apple, which is currently showcasing the brilliant camera quality of its new iPhone 12 Pro in a new campaign.

The ad positions the new phone as a cinema-grade camera and shows various filmmakers getting creative shots using the iPhone.

Given the iPhone 12 Pro can shoot, edit and playback in Dolby Vision – a primary format for high dynamic range (HDR) content – the comparison to a film camera is reasonably fair.

The 60-second spot is directed by Australian film director Kim Gehrig, who also worked on Gillette’s 2019 ‘The Best Men Can Be’ campaign.

 




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