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Reading: Magnum Appoints MaxMediaLab To Lead Publicity & Influencer Campaign For Latest Product Launch
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B&T > Campaigns > Magnum Appoints MaxMediaLab To Lead Publicity & Influencer Campaign For Latest Product Launch
Campaigns

Magnum Appoints MaxMediaLab To Lead Publicity & Influencer Campaign For Latest Product Launch

Staff Writers
Published on: 19th June 2020 at 8:14 AM
Staff Writers
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MAXMEDIALAB have announced their appointment as publicity and influencer agency for Magnum’s newest and most innovative product launch this July.

Launched in 1989, Magnum is the global authority on ice cream and one of the world’s leading ice cream brands, selling more than one billion units annually worldwide. “We are thrilled to extend our partnership with MAXMEDIALAB and work closely with their team on an integrated publicity and influencer strategy for one of our most exciting and innovative launches in years.”

Comments Anneliese Douglass, ANZ Media and Digital Hub Director, Unilever: “MAXMEDIALAB will implement a strategic publicity campaign and strong influencer program to officially launch Magnum’s new product offering, the ultimate luxury ice cream experience.

“This launch is set to further cement the brand as the global leader in ice cream.”

Says Lynette Phillips, CEO, MAXMEDIALAB: “After delivering a successful campaign earlier in the year, we are extremely proud to be engaged as Magnum’s publicity and influencer agency for this first of its kind launch into our market.

“We look forward to continuing to tell and amplify the brand’s story creatively and effectively.”

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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