Magnite Invests In New Data Centre In Singapore To Support Growing APAC Business

Magnite Invests In New Data Centre In Singapore To Support  Growing APAC Business

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, has announced a new, state of the art data centre facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region.

This investment is designed to support the rapid growth in digital advertising services across the region and reinforce Magnite’s global leadership in CTV and omnichannel digital advertising by optimising Magnite’s technical infrastructure in the region.

Co-locating Magnite’s DV+ and CTV platforms in Singapore will standardise the company’s operations and provide maximum efficiency for buyers and publishers. The investment also allows Magnite to provide the robust technical capabilities necessary to support increased traffic.

The larger unified data centre in Singapore will enable Magnite to better service clients across APAC from India to Australia and Japan. With this step, publishers can expect better performance and new monetisation opportunities, as well as increased capacity for inventory. Buyers will see better campaign performance and delivery and have increased access to new supply.

“Preparing our technological infrastructure in APAC will give Magnite a clear competitive advantage in servicing our clients and ultimately improve results,” said Tom Kershaw, CTO of Magnite.

“By unifying and standardising our omnichannel platform, we’ll be more agile, proactive and efficient. Our tech stack needs to evolve with the demands of the industry, and we have greater flexibility to scale our infrastructure in real-time as the business scales.”

Juliette Stead, Head of APAC at Magnite (pictured) commented, “we expect the entire APAC region to enjoy continued growth and we recognise the importance of investing in the region for the benefit of our clients. Investing at scale to optimise our capabilities ensures we will be well-positioned to respond to change.”

“We are also building out our AWS infrastructure in Singapore to further support CTV growth – including live streaming. Now more than ever, we intend to be at the forefront of the strongest segment of industry growth for the foreseeable future, and ensure our infrastructure is equipped to accommodate these developments.”




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]