Lowe Profero Creates New Website For Guzman y Gomez

Lowe Profero Creates New Website For Guzman y Gomez
SHARE
THIS



Lowe Profero has partnered with Mexican restaurant chain Guzman y Gomez, to redesign and build their new consumer brand and ecommerce website.

Not only is the user experience easier and optimised for mobile, customers can order online, set a time for pick up, and accrue and spend rewards in Gomex, the GYG loyalty program. Alongside the extensive redesign, Lowe Profero completely rebuilt the backend to create a faster more reliable platform that can easily scale as the brand expands into new markets.

Head of business development and marketing for Guzman y Gomez Alison Buckley said the new site was an important step in the evolution of their brand and business:

“At Guzman y Gomez, the quality of our food, the customer experience, and our culture set us apart: we create fresh, real food, fast. Our new platform spotlights the quality and energy at the heart of our brand, and is an important step towards leveraging digital to drive GYG’s growth not just in Australia, but worldwide,” Buckley said.

“Our work with Lowe Profero is a success because it is a collaborative partnership. We look forward to evolving our digital offering with their strategic and creative digital expertise,” she added.

Lowe Profero’s Australian managing director Dave Bentley said the agency’s unique mix of creative, technology and media expertise allowed us deliver on both GYG’s brand and business ambitions:

“We’re privileged to work with brand with the momentum and appeal that GYG has right now. It’s a testament to their passion, dedication and relentless pursuit of building a global business that never compromises on quality and culture,” Bentley said.

 “We are proud that we were able to bring this vision to life on gyg.com.au and build a platform that will enable GYG to leverage digital in Australia and across the region to drive their business forward,” he added.

 

Please login with linkedin to comment

AmCham experian

Latest News

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved
  • Uncategorised

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved

A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]