LivePerson Announces Social Media And Email Integrations

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
SHARE
THIS



Conversational commerce platform LivePerson has today announced the launch of SocialConnect and EmailConnect, which will bring social media and email into the LiveEngage platform.

This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur — all in one place.

Through SocialConnect and EmailConnect, brands can now manage the massive volume of emails, social mentions, and direct messages they receive in the same conversational platform they use to manage messaging channels like Apple Business Chat, WhatsApp, SMS, Facebook Messenger, and more.

This eliminates the cost and inefficiencies of using multiple services and dashboards to manage individual channels.

“SocialConnect and EmailConnect make it possible for any brand to easily bring social and email into the cutting-edge world of conversational commerce,” said LivePerson CTO Alex Spinelli.

“Even better, they help brands lower costs and improve outcomes, all while cutting out additional systems to deploy, learn, and manage.”

SocialConnect currently supports public and private Twitter and Facebook conversations, with Instagram, Reddit, YouTube, LinkedIn, and Google My Business to follow.

Bringing social and email into the best-in-class LiveEngage conversational platform helps brands achieve their business objectives by:

  • Unifying customer care operations for improved agent efficiency, reduced training and agency costs, and consistent analytics and measurement
  • Cutting through the noise of social media to identify and respond to brand-critical mentions
  • Creating new opportunities to increase consumer engagement and conversions in preferred messaging channels
  • Allowing access to LivePerson’s powerful AI and intent-based tools for personalisation, conversation routing, and recommended content

Unlike legacy email and social media management tools, SocialConnect and EmailConnect also let brands offer customers the option to switch from an email thread to a messaging conversation, or from a tweet to a DM, with the click of a button. These preferred channels deliver improved customer experiences and better results for brands. For example, according to Gartner research, SMS outperforms email in terms of open rates (20 per cent for email vs. 98 per centt for SMS) and response rates (six per cent for email vs. 45 per cent for SMS).

 

Please login with linkedin to comment

Email LivePerson Social

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]