As we all know, every nation has its very own lingo that often doesn’t translate to the rest of the world. Here in Australia, think words like “thong”, “root” and “cactus” as an example.

And a new social media campaign for American breakfast food Pop-Tarts is causing a stir after it put out a tweet on its American account over the weekend saying: “I like my tarts where I like my money. Right in my fanny.”

As many of you know, fanny in America refers to a person’s buttocks, with the line’s actually referencing what Australians would call a bum bag.

However, the tweet found its way to the UK – where, like Australia, fanny and tart mean something entirely different – and has been unceremoniously roasted ever since.

One Twitter follower leading the charge: “Idk wtf you think we’re doing over here but we are def not inserting poptarts into our vaginas!”

Check out some of the social media reacion below: