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Reading: “I Like My Tarts In My Fanny!” Ad For Pop-Tarts Gets Utterly Lost In Translation
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B&T > Campaigns > “I Like My Tarts In My Fanny!” Ad For Pop-Tarts Gets Utterly Lost In Translation
Campaigns

“I Like My Tarts In My Fanny!” Ad For Pop-Tarts Gets Utterly Lost In Translation

Staff Writers
Published on: 4th February 2019 at 11:45 AM
Staff Writers
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As we all know, every nation has its very own lingo that often doesn’t translate to the rest of the world. Here in Australia, think words like “thong”, “root” and “cactus” as an example.

And a new social media campaign for American breakfast food Pop-Tarts is causing a stir after it put out a tweet on its American account over the weekend saying: “I like my tarts where I like my money. Right in my fanny.”

Screen Shot 2019-02-04 at 9.28.58 am

As many of you know, fanny in America refers to a person’s buttocks, with the line’s actually referencing what Australians would call a bum bag.

However, the tweet found its way to the UK – where, like Australia, fanny and tart mean something entirely different – and has been unceremoniously roasted ever since.

One Twitter follower leading the charge: “Idk wtf you think we’re doing over here but we are def not inserting poptarts into our vaginas!”

Check out some of the social media reacion below:

Screen Shot 2019-02-04 at 9.19.04 am

Screen Shot 2019-02-04 at 9.19.50 am

Screen Shot 2019-02-04 at 9.28.11 am

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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