Lightsaber Wielding Pooch Obliterates House In Fun New Budget Direct Spot Via 303 MullenLowe
Special Detectives Sarge and Jac are back in Budget Direct’s latest instalment created with 303 MullenLowe.
In the new spot titled “Bad Dog”, Sarge and Jacs are called to a suburban location to investigate yet another im-paw-sible situation. A neighbour’s dog leaving a home in ruins, brandishing a fully functioning Lasersword in her mouth. The canine culprit, better known as ‘Butterscotch’ managed to find its way into the home leaving a trail of destruction.
It all goes to show, that there are times when the damage to your home is so bad, you need temporary accommodation for up to year while it gets repaired.
Jonathan Kerr, chief marketing and delivery officer at Budget Direct said, “Budget Direct has Insurance Solved for Australians and this ad highlights another great example of that promise. We enjoyed bringing that message to life in our own unique style.”
The advert was shot by Danny Kleinman through Rattling Stick / Good Oil Films and photographed by Mat Baker through Louis & Co.
Joanna Gray, managing director 303 MullenLowe Australia said: “The Budget Direct work continues to lead the category in terms of cut through, memorability and effectiveness. Equally important is that it’s a genuine ongoing campaign with longevity and popularity – an increasing rarity these days! It’s work we’re immensely proud of and is a great reflection of how well our two teams work together.”
The campaign runs on TV, Cinema, Radio, OOH and online.
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