Special Detectives Sarge and Jac are back in Budget Direct’s latest instalment created with 303 MullenLowe.
In the new spot titled “Bad Dog”, Sarge and Jacs are called to a suburban location to investigate yet another im-paw-sible situation. A neighbour’s dog leaving a home in ruins, brandishing a fully functioning Lasersword in her mouth. The canine culprit, better known as ‘Butterscotch’ managed to find its way into the home leaving a trail of destruction.
It all goes to show, that there are times when the damage to your home is so bad, you need temporary accommodation for up to year while it gets repaired.
Jonathan Kerr, chief marketing and delivery officer at Budget Direct said, “Budget Direct has Insurance Solved for Australians and this ad highlights another great example of that promise. We enjoyed bringing that message to life in our own unique style.”
The advert was shot by Danny Kleinman through Rattling Stick / Good Oil Films and photographed by Mat Baker through Louis & Co.
Joanna Gray, managing director 303 MullenLowe Australia said: “The Budget Direct work continues to lead the category in terms of cut through, memorability and effectiveness. Equally important is that it’s a genuine ongoing campaign with longevity and popularity – an increasing rarity these days! It’s work we’re immensely proud of and is a great reflection of how well our two teams work together.”
The campaign runs on TV, Cinema, Radio, OOH and online.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]