Liesa Newland Leaves GroupM For New Role At OMG’s Annalect

Annalect (OMG’s analytics, data & tech division) has secured the talents of Liesa Newland for the newly created role of head of data infrastructure and integration.

The role sits within the Annalect business and operates across the entire OMG group for both Australian and New Zealand.

Annalect CEO, Australia and New Zealand, Darren Stein said, “Annalect continues to expand its capabilities and deliver impactful solutions to its clients. A core way in which we are able to do this is by ensuring Omni, the industry’s most integrated platform, is piped as efficiently as possible and fuelled with the right data.”

“We are so glad we could attract the level of talent that someone like Liesa brings. Her experience in responding to the continuing expansion of integration requirements whilst promoting collaboration across the diverse skillsets found in media groups from Data Scientists, BI Analysts, Ad Tech Engineers and Architects to Agency Client teams will be a huge addition to the group.”

In the role, Newland will work alongside the agency leads and Annalect subject matter experts to deliver on the future vision and investment in this area.

OMG CEO, Australia and New Zealand, Peter Horgan added, “OMG continues to invest and expand our data and technology solutions to drive growth and success for our clients. Liesa is a unique leader with experience delivering innovation across all aspects in the media landscape including digital, data, business intelligence and Martech. She is also the founder of a CPG business which successfully launched on the ASX, leaving her with first-hand understanding of our clients’ needs in the e-commerce era”.

Newland said, “It has been a pleasure to be part of the GroupM journey. I joined with Steady at its inception and have worked alongside every CEO, CIO and CDO since. My experience with the leadership team has been invaluable and it has been a joy to work with the group and agency teams.”

“But I am so privileged to take on this challenge with Omnicom Media Group and incredibly excited to collaborate with the respected leadership team, their world-class clients and data partners to expand data integration both within Omni and across the evolving architecture in Australia and New Zealand.”

Newland commences with OMG on September 1, 2021

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