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Reading: Liberal Party Gets Sassy, Says #FakeTradie Is Real, Unlike Shorten’s Promises
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B&T > Advertising > Liberal Party Gets Sassy, Says #FakeTradie Is Real, Unlike Shorten’s Promises
Advertising

Liberal Party Gets Sassy, Says #FakeTradie Is Real, Unlike Shorten’s Promises

Staff Writers
Published on: 21st June 2016 at 12:08 PM
Staff Writers
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So yesterday we brought you the horrid mockery of the Liberal Party’s latest ad slamming Bill Shorten’s “war” on everyday Australians, using what many quickly assumed was a fake tradie. The hashtag #faketradie skyrocketed, but the Liberal Party has assured us that the tradie is in fact very real, unlike Bill Shorten’s claims.

A Liberal Party spokesperson has confirmed the man was not an actor, according to the ABC.

“We are very pleased that people are talking about this ad, which highlights the risks of Bill Shorten’s war on business,” the spokesman said.

“The tradie is real, unlike Mr Shorten’s claims about Medicare.”

The hunt to find the mystery man was on after the ad (below) aired on TV, with many criticising the clearly fake work site, his expensive watch and loose bracelet, and his ceramic mug.

https://youtu.be/0I0wae57nJ0

According to Daily Mail Australia, fake tradie is in fact a metalworker and former electrical supervisor who lives in on a main road in Sydney’s Lane Cove.

Speaking outside his home on his way to work this morning, Andrew MacRae, 50, told them he was a tradesperson, proving it by showing his NSW government contractor’s licence.

But so insulting was the #faketradie that yesterday, CFMEU boss John Setka posted both a tweet saying the tradie was not part of their union, and a video that showed the #RealTradies response to the ad:

The CFMEU would like to categorically state that @faketradie is NOT a member of our union. #faketradie #auspol pic.twitter.com/jvMrDjjOKi

— John Setka (@CFMEUJohnSetka) June 20, 2016

Malcolm Turnbull left something out of his dodgy ad, #RealTradies . Here is their response. #ausvotes#faketradiehttps://t.co/eCvBjfIFwK

— John Setka (@CFMEUJohnSetka) June 20, 2016

And there you have it, the mystery of the #faketradie. 

*gold* #faketradie pic.twitter.com/hcuQWcHziV

— Van Badham (@vanbadham) June 19, 2016

 

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TAGGED: #faketradie, ABS data, Advertising Standards Bureau, Federal Election, pre-roll, YouTube
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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