B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Leading Through Change: Why Network 10 Is All In On First Party Data
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Partner Content > Leading Through Change: Why Network 10 Is All In On First Party Data
Partner Content

Leading Through Change: Why Network 10 Is All In On First Party Data

Staff Writers
Published on: 26th October 2020 at 10:06 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

While COVID-19 has presented a significant challenge for the entire media industry, Network 10 has been looking to innovate its products and services in response to the pandemic.

Speaking as part of PubMatic’s Leading Through Change series, Network 10’s head of video ad product & technology Ashton De Santis revealed the challenges of the year so far had led the network to create its most comprehensive app format yet.

“Our biggest innovation during the pandemic would be the rollout of our unified app platform across Telstra TV, Apple and Android TV,” he said. 

“The new platform brings with it a highly engaging user experience across all their platforms, but also innovative ad formats. The premium pause ad unit is a way for buyers to engage with their users in new environments when they haven’t been able to previously.”

De Santis explained that with audiences stuck at home during the pandemic, 10 launched dedicated content, such as its ‘10 Days of 10 Play’ series, to cater for this increased demand.

Critical to this content was capturing the rich first party data that comes with an engaged audience.

“The key component of the new platform is a focus on our addressable first party data solution and member-gating across all of our platforms allows us to do this at scale,” De Santis said.

The pandemic has also led to some positive cultural changes at the company, De Santis continued.

As well as highlighting the importance of clear communication between teams, the shift to remote work has also demonstrated the importance of flexibility in a work culture.

“Working from home, some people have found it hard to separate work life from home life. And I think encouraging that flexibility to take a break to do some exercise or to hang out with family or just to switch off is really important,” he said.

“Having a flexible work environment where people are afforded the choice to structure their work day is a huge benefit to come from a pandemic and it’s one way to continue in the long term.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?