Zenith Sydney has appointed Laura Boatman as its head of digital, with the digital expert joining from her previous director role at Vizeum.
Charged with providing strategic leadership in product development and process, and with contributing to the continued growth and success of the agency’s digital practice, Boatman will commence in her new role in late February.
She will report to the agency’s national head of digital and data, Joshua Lee.
On Boatman’s addition to the team, Lee said: “I’m excited about the wealth of experience and knowledge Laura will bring to our digital offering, as our clients embark on another transformational year.
“I will also be working hand-in-hand with Laura and our other market digital leads to ensure we continue to promote a culture of performance and innovation across the entire digital spectrum.”
Zenith Sydney’s general manager, Jonny Cordony, added: “We are thrilled to welcome Laura who is a true leader and experienced professional. With Laura at the helm, our digital capabilities in Sydney are in great hands.”
Boatman, who moves to Zenith from her position as group digital and technology director at Vizeum, said: “I’m really excited to be joining such an inspiring and passionate team at Zenith.
“I’m looking forward to driving the digital agenda and leading the Sydney team to push boundaries to produce best-in-market work for our clients.”
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