Yes, it’s another one of those Kardashians fronting yet another new campaign. This time, Kylie Jenner has reprised her role as the face of Puma for the sportswear giant’s Autumn/Winter 2017/18 campaign.

The shoot, which veers very close to fashion, shows a sweat-free Jenner with ropes and netting and is a clear nod to current fitness trends.

Jenner’s previous work for Puma had caused a stink among hardcore athletes who claim its wrong to have a reality TV star model shoes and sportswear aimed at serious athletes. Many arguing a professional athlete would be better suited to the role.

In 2016, the 19-year-old Jenner signed a $US1 million sponsorship deal to be the face of the German sportswear brand.

Check out some of the images from the new campaign below: