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Reading: Kylie Jenner Back As Face Of Puma (& This Time Without The Controversy)
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B&T > Marketing > Kylie Jenner Back As Face Of Puma (& This Time Without The Controversy)
Marketing

Kylie Jenner Back As Face Of Puma (& This Time Without The Controversy)

Staff Writers
Published on: 24th July 2017 at 12:09 PM
Staff Writers
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Yes, it’s another one of those Kardashians fronting yet another new campaign. This time, Kylie Jenner has reprised her role as the face of Puma for the sportswear giant’s Autumn/Winter 2017/18 campaign.

The shoot, which veers very close to fashion, shows a sweat-free Jenner with ropes and netting and is a clear nod to current fitness trends.

Jenner’s previous work for Puma had caused a stink among hardcore athletes who claim its wrong to have a reality TV star model shoes and sportswear aimed at serious athletes. Many arguing a professional athlete would be better suited to the role.

Screen Shot 2017-07-24 at 8.25.01 am

In 2016, the 19-year-old Jenner signed a $US1 million sponsorship deal to be the face of the German sportswear brand.

Check out some of the images from the new campaign below:

42941A3D00000578-4720898-image-m-33_150074409016042941A4100000578-4720898-image-m-34_1500744247786429419E100000578-4720898-image-a-29_150074335856342941A1900000578-4720898-image-a-32_1500743410751

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TAGGED: Advertising Standards Bureau, Hotwire, kylie jenner
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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