Seven West Media’s chief revenue officer, Kurt Burnette, has announced that The Commonwealth Games will help lead Seven to an overall ratings victory.
There’s no denying that the network’s coverage of The Birmingham 2022 Commonwealth Games has been a big success for a network.
It’s seen the network win the night confidently during its run, and it’s had the nation talking – which is always a sign of success.
Burnette also made it clear that the coverage would help the network win the ratings war.
Last year, we saw Seven claim total people and Nine claim demos. So it’s already a tight race, and perhaps the success of the swimming will help Seven out-lap the competition.
Burnette said: “Our exclusive, live, and free coverage of the Birmingham 2022 Commonwealth Games on Seven, 7plus, 7New.com.au and The West has delivered incredible and magical moments and hours of engaging entertainment for millions of Australians with Total TV showing the games dominated viewing every day and night.
“It is also driving further leadership for Sunrise and 7NEWS nationally. For brands, it has delivered unique opportunities for our partners to align their brand alongside inspirational and uplifting moments that have gripped more than 10 million viewers nationally across TV and BVOD.
“Our innovative and comprehensive coverage has delivered huge national total television shares every day it’s aired and has increased Seven’s winning lead in total people and 16 to 39s in 2022.”
To break down the success of the games, On 7plus, Birmingham 2022 is up 165 per cent in BVOD versus the 2018 Gold Coast Commonwealth Games and up 86 per cent live streaming.
In its first week, Birmingham 2022 has streamed 294 million minutes – 81 per cent more Commonwealth Games minutes than the whole of Gold Coast 2018.
In the past seven days, 7plus has a commanding 62.5 per cent commercial broadcast share in live streaming and a 50.8 per cent commercial share in BVOD and is up 113 per cent week-on-week in BVOD and 184 per cent in live streaming.
Seven West Media’s chief digital officer, Gereurd Roberts, said: “After a phenomenal start to 2022, 7plus is soaring to new heights, with the Commonwealth Games surpassing our expectations and smashing streaming records.
“Streaming on 7plus is up by a remarkable 165 per cent on the 2018 Commonwealth Games, which were hosted in the Gold Coast and in an Australian time zone.
“In the past seven days, more than 294 million minutes have been streamed across 7plus’ 30 dedicated exclusive and free, live, and replay Commonwealth Games channels, with 7plus #1 in BVOD with a 62.5 per cent commercial share in live streaming,” he said.
It’ll be interesting to see if the Games are the key ingredient for a big win for Seven. Let the games begin.
