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Reading: KFC Offering An $80K Wedding To Promote New BBQ Onion Ring Burger
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B&T > Marketing > KFC Offering An $80K Wedding To Promote New BBQ Onion Ring Burger
Marketing

KFC Offering An $80K Wedding To Promote New BBQ Onion Ring Burger

Staff Writers
Published on: 31st October 2023 at 9:03 AM
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KFC has announced the return of its Weddings and the introduction of its first-ever onion ring product: the BBQ Onion Ring Burger, which features, you guessed it, two delicious crispy onion rings.

KFC thought there was no better way to celebrate the launch of the double onion-ringed burger than by bringing back one of its famous KFC Weddings!

Picture it, you’re walking down the aisle, an acoustic version of ‘I Love It’ is playing softly on a harp in the distance, the scent of fresh KFC hits your nostrils, your future mother-in-law dabs an emotional tear with a moist towelette, and the feeling of pure joy takes over your body.

Sound like your dream day? Well KFC is calling upon love birds to head out to their local restaurant, pick up a BBQ Onion Ring Burger and take the opportunity to pop the question with a slightly more edible ring. The fast food chain will then pick the best proposal pic to receive the wedding of the year from KFC. The best onion ring proposal will receive a full wedding package complete with delicious KFC catering, theming and budget to support additional elements including venue hire, photography and entertainment to the total value of $80k to support bringing the lovebirds’ dream KFC wedding to life.

Tami Cunningham, CMO at KFC Australia, commented: “At KFC we’re always looking at life on the fried side, we know our customers love our fried chicken almost as much as they love their partners, so what could go better together than KFC and weddings, a moment of celebration where our delicious chicken can be enjoyed right at the heart. We’re also incredibly excited for Aussies to sink their teeth into our new BBQ Onion Ring Burger, we have a feeling this will be a new fan favourite for many years to come.”

KFC said that, as with its restaurants, everyone has a seat at this wedding table, with every person in Australia ready to tie the knot invited to apply – regardless of gender, sexual preference, religion or age… as long as they’re over 18. To apply, you’ll need to go to promotions.kfc.com.au/weddings and share your proposal picture along with letting us know in 100 words or less why you deserve a KFC wedding and a quick 15-second video introducing yourself and why you love KFC. We’re looking for the most fun and creative pictures and responses to really seal the deal. But be quick because entries close on 27 November 2023.

The BBQ Onion Ring Burger will be available at participating stores or via the KFC App (excluding WA and Wollongong) from Tuesday 31 October until Monday 27 November and can also be purchased as a Combo with chips and a drink or as part of the BBQ Onion Ring Burger Box. You can also purchase the KFC Onion Rings individually as a pack of five. If you live in WA or Wollongong and still want to enter, we encourage you to get creative and get involved.

The KFC BBQ Onion Ring Burger comes loaded with the Colonel’s finest including an Original Recipe Fillet, cheese, lettuce, our new sweet and tangy BBQ sauce, and of course, two onion rings fit for the page boy to deliver at the altar. So, whether you’re looking to pop the question or just after the feed of a lifetime, the KFC BBQ Onion Ring Burger is your one-stop finger lickin’ shop.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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