B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Jetstar Apologises After Tasteless Vietnam Joke On Social Media Fails To Land
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Jetstar Apologises After Tasteless Vietnam Joke On Social Media Fails To Land
Technology

Jetstar Apologises After Tasteless Vietnam Joke On Social Media Fails To Land

Staff Writers
Published on: 12th January 2024 at 9:08 AM
Staff Writers
Share
2 Min Read
SHARE

Budget airline Jetstar has apologised after a tasteless and, frankly, not particularly funny joke about the Vietnamese currency was posted to its Facebook page.

The airline wrote:

“Sorry but Vietnamese money being called Dong is objectively funny”.

It then doubled down replying to its post saying:

“And a million dong is $65 and I basically have $65 which means I’m a millionaire”.

Clearly, it must be a laugh-a-minute in the Jetstar offices if that’s what passes for comedy among its social media team.

The post was quickly removed but was seen by many of the airline’s 782,000 Facebook followers.

Comments under the post widely expressed shock and anger at the airline’s attempt at comedy.

Posting on LinkedIn, however, Huy Nguyen went further saying that it was “a demeaning and belittling portrayal of our culture and economy.

“The casual trivialization of our currency, coupled with a dismissive attitude towards its value, reflects a deep-seated cultural insensitivity that I find deeply troubling”.

Jetstar has issued individual apologies to many of its Facebook followers, including the following:

‘We agree the post was inappropriate and as a result it has been removed. We’re really sorry for any offence caused,’ the Jetstar spokesperson wrote.

‘Please be assured that this incident was in no way related to Vietnamese nationality or race.’

‘You have my absolute assurance that Jetstar will not tolerate discrimination on ethnicity, race or any other unlawful grounds.’

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Jetstar
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?