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Reading: Jessica Alba & Zac Efron Lampoon Romcoms In Duo’s Latest Instalment For Dubai Tourism
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B&T > Campaigns > Jessica Alba & Zac Efron Lampoon Romcoms In Duo’s Latest Instalment For Dubai Tourism
Campaigns

Jessica Alba & Zac Efron Lampoon Romcoms In Duo’s Latest Instalment For Dubai Tourism

Staff Writers
Published on: 16th August 2021 at 11:00 AM
Staff Writers
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Hollywood A-listers Jessica Alba and Zac Efron return in the duo’s latest offering for Dubai Tourism, and this time around, it’s cheesy romcoms getting the spoof treatment.

This first instalment of the campaign was released last week and was a surprisingly violent ode to James Bond movies. Check out B&T’s reporting here.

The campaign’s the work of London agency Mother, with a reported six ads in total and all shot by Aussie director Craig Gillespie.

In this second instalment, we see Alba and Efron suffer a holiday bag mix-up (arguably not a great way to pitch a tourism destination).

However, the whole thing is saved by the stunning scenery and locations, the impossible attractiveness of its two stars and the fantastic camera work from Gillespie.

Check out the colourful fun below:

 

 

 

 

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TAGGED: Ad campaigns, dubai tourism, jessica alba, Zac Efron
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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