JCDecaux is launching a new advertising opportunity on Melbourne’s E-class trams, offering brands the city’s largest moving out-of-home canvas and vehicle wrap in Australia.
As part of its new operator contract for Yarra Trams, Yarra Journey Makers is making advertising available on E-Class trams for the first time. Additionally, up to 30 per cent of trams in the Yarra Trams network are now available, expanding the opportunities within JCDecaux’s TRANSIT portfolio and offering brands more reach, visibility and audience engagement.
“The JCDecaux ULTRATRAM gives brands a unique way to reach thousands of people daily across Melbourne’s busiest areas. Its 100 percent exclusivity allows advertisers to own the largest moving canvas in the city, ensuring unmatched visibility and impact in high-traffic areas. The tram’s continuous loop around the city delivers sustained exposure to commuters, shoppers and eventgoers,” said Ben White, general manager, transit, JCDecaux.
The JCDecaux ULTRATRAM is 33.5m x 3.65m.
Operating from both Southbank and Preston depots, it provides extensive coverage across Melbourne’s key commercial and residential areas including Collins Street’s retail precinct, Bourke Street Mall, and Southbank route 96 running from St Kilda Beach to East Brunswick.
The JCDecaux ULTRATRAM is the designated class of tram to service Melbourne’s major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch, while also operating on regular routes through the city’s retail and business districts.
“The ULTRATRAM wrap provides unmatched exposure for brands looking to make a bold statement in the lead-up to Christmas and throughout the year,” said White.
This new addition gives advertisers multi-format opportunities across the Yarra Trams network including Smartframes outside Southern Cross Station, where free trams run express to the Grand Prix.
The JCDecaux ULTRATRAM wrap will be available from 2 December.
