Due to “unprecedented” demand from both retail partners and consumers, News Corp Australia has launched a 16-page shopping guide highlighting the best deals for consumers ahead of next week’s Black Friday and Cyber Monday weekend.
The guide is supported by some of Australia’s leading retailers including The Good Guys, JB Hi-Fi, Chemist Warehouse, Dan Murphy’s and Inspiring Vacations and is available in The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.
News Corp Australia’s national head of retail and digital Growth, Jessica Gilby, said: “We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers shifting their December spending to November instead.
“This 16-page shopping guide demonstrates how News is creating bespoke inventory and solutions for our clients as well as assisting consumers by spotlighting the best deals, so they can spend smart and save big as Australia goes on sale.”
The special deals have been curated by the team at flagship e-commerce destination news.com.au checkout and cover all leading categories including electronics, household appliances, beauty, entertaining and travel.
The guide also contains QR codes, linking consumers to live coverage of the latest deals allowing them to see what offers are still available and what has sold out.
The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser homepages also include a live ticker, highlighting trending deals in real time as well as shoppable videos with editors spotlighting the best deals, allowing readers to click and shop.
