Jaguar Land Rover has announced the appointment of a new managing director for their Australian operations.
Penny Ferguson will drive business transformation, modern luxury client experience and commercial outcomes at Jaguar Land Rover Australia, helping realise the full potential of the business’s global Reimagine strategy in the market.
Ferguson joined Jaguar Land Rover in July from leading global luxury brands Tiffany & Co. and Paspaley, bringing more than 15 years leadership experience in retail sales and operations, customer service, and finance.
Ferguson built her early career in chartered accounting and holds a Bachelor of Commerce from the University of Sydney.
Martin Limpert, regional director overseas, Jaguar Land Rover, commented: “Penny brings a depth of business experience gained within the luxury jewellery industry. As Market Director and member of Tiffany & Co.’s leadership team for Australia and New Zealand, Penny successfully drove the establishment and expansion of their operations in the region. With her broad expertise in multi- channel luxury retail operations and finance, customer-centric mindset, and modern leadership style, Penny is well-placed to drive our business transformation in line with the Jaguar Land Rover Reimagine strategy.”
Launched in February 2021, Reimagine is a sustainability-rich reimagination of modern luxury by design, unique customer experiences, and positive societal impact. The strategy is designed to help Jaguar Land Rover achieve zero tailpipe emissions by 2036 and net zero carbon emissions across supply chain, products and operations by 2039.
Following an extensive executive search, Ferguson succeeds Mark Cameron who returned to the UK with a promotion to global commercial director for vehicle programmes and transformation, following a successful three-year tenure and profit-led transformation of the Jaguar Land Rover Australia business.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]