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Reading: Jacob’s Creek Launches ‘Bring Your Australian’
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B&T > Campaigns > Jacob’s Creek Launches ‘Bring Your Australian’
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Jacob’s Creek Launches ‘Bring Your Australian’

Staff Writers
Published on: 8th August 2019 at 12:45 PM
Staff Writers
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A new platform for Jacob’s Creek connects consumers around the world with what they love most about Australia.

Jacob’s Creek has unveiled its latest global masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House.

Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia.

The ‘Bring Your Australian’ platform is the start of a new era for the brand, bringing all its wines under a single Masterbrand identity.

Watch the TVC below:

The platform was brought to life at the launch event with three Australian storytellers sharing how their spirit and where they came from had shaped their lives.

Chef Louis Tikaram spoke about his rise to culinary fame in Los Angeles with his restaurant EP & LP, and provided the menu for the evening.

Adventurer Justin Jones shared his tales of conquering the wild, whilst five-time ARIA winner Katie Noonan serenaded the event with her dulcet voice.

In research for the platform, consumers told the brand that Australians are envied for their life-loving spirit.

‘Bring Your Australian’ asks consumers to embrace Australian contemporary behaviours and beliefs, no matter where they are in the world and that Jacob’s Creek is a brand that is built upon the values demonstrated in our heritage, traditions, products and culture.

Jacob’s Creek global marketing director, Derek Oliver said: “‘Bring Your Australian’ is about connecting consumers around the world with what they love most about Australia – its people, spirit, and love of life, and we are inviting them to join in this way of life with Jacob’s Creek.

“When consumers bring a bottle of Jacob’s Creek to share, they are bringing more than a wine, they are bringing the warm, generous, life-loving attitude that is inherently Australian but can be experienced by anyone.”

Jacob’s Creek chief winemaker, Dan Swincer said: “As Chief Winemaker, I guide the style and quality of every bottle of Jacob’s Creek wine that is created.

“That’s approximately 1.7 million glasses of wine enjoyed daily across the world.

“It’s always humbling to think that what you work on each day is enjoyed by so many people around the globe.

“It is one of the reasons thatJacob’s Creek has always delivered exceptional quality for every consumer, at every occasion and every price point across the world.

“It’s always a proud moment when our wines win wine show awards, and we’re proud to have represented Australian winemaking by winning over 8,000 accolades in the past 40 years.”

The new platform is a rally cry for wine lovers across the world to ‘share their inner Australian’ and enjoy JACOB’S CREEK and will unite the brands marketing across its 80 markets.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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