If there are two places where cheap laughs aren’t just tolerated they’re expected it has to be beer ads and B&T newsletters.
And thankfully legendary agency Droga5 London is bringing back the gags for a new spot for British brewer BrewDog.
The ad extols BrewDog’s claims to be the world’s first carbon-negative brewery. BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world.
It also brews using renewable energy, uses packaging made from easily recycled materials, and prioritises local ingredients, as well as transporting its beer in the UK’s first electric 19-tonne truck.
Yes, all that’s captured in this witty 90-second masterpiece.
The TV ad is supported by OOH and print ads which reinforce BrewDog’s ecological message. Headlined with “The Planet’s Favourite Beer”, the ad highlights what BrewDog is doing to stay carbon-negative – all done with the brand’s signature humorous, light-hearted touch.
David Kolbusz, chief creative officer Droga5 London said: “When you run a carbon-negative brewery, it isn’t just the beer drinkers who benefit. It’s everyone on earth. This reductive equation became the starting point for a campaign we’re enormously proud of. We went about listing everyone we thought would see an upside from BrewDog’s environmental efforts. Our original cut was five hours long”.
BrewDog’s brand and marketing director Lauren Carrol commented: “The new campaign reinforces BrewDog’s commitment to having a positive impact, both on our diverse audience and the planet. We’re proud to be a beer for all and to serve our amazing global community. As a carbon-negative brewery, every beer that is enjoyed around the world can have a positive planetary impact.”
