INVNT Expands Team And Reveals New APAC Growth Plan

INVNT is continuing its rapid growth in the APAC region with the appointment of Peter Love as senior producer, and Mimi Fitzpatrick as producer.

The news comes just weeks after the agency appointed award-winning creative Adam Harriden to the role of executive creative director, in a move which will enhance the agency’s already robust creative and strategic capabilities both regionally and across the globe.

Formerly of agency Imagination, Love (featured image, right) brings over 12 years’ experience to the role.

He has worked on brand experiences for the likes of Cisco, Google, Shell and Telstra in Australia, the UK and Europe.

Fitzpatrick (faetured image, left) was most recently employed at Sydney-based agency Rizer, where she produced events for brands such as Cartier, GQ and Vogue.

Love and Fitzpatrick are responsible for the end-to-end management of events and strategic brand experiences for a range of INVNT’s clients, which include some of the world’s most renowned brands.

They will collaborate with the agency’s global creative and production teams to conceptualise event and brand communication ideas that ensure clients achieve their event goals throughout the APAC region.

Laura Roberts, managing director, INVNT APAC says the new hires are welcome additions to the agency’s fast-growing team.

Roberts commented: “Many new and existing clients are looking to us as their ongoing partner, calling upon our expertise and know how to deliver an increasing number of events throughout the region.

“With experience working across a range of verticals and event types, Peter and Mimi are expertly equipped to support our clients in the seamless production and delivery of their events.”

The agency built on its service offering earlier this year with the launch of new content studio, HEVĒ.

Led by two-time Emmy and three-time Webby award winner Chris Hercik, HEVĒ specialises in strategic and creative-led content campaigns that leverage the latest in predictive analytics, allowing brands to tell the right stories, to the right audiences, in the right ways.

Hercik has partnered with global businesses and overseen the creation of branded content in multiple languages.

He has worked across sectors ranging from sports, tourism, entertainment and beauty to lifestyle, CPG, finance, pharma, luxury and travel.

There are plans to roll HEVĒ out to INVNT’s clients internationally, with the agency identifying opportunities to develop globally relevant, locally calibrated stories for them across both branded content and live events.

The expansion comes off the back of a successful 2018 for INVNT, where the agency’s global revenues reached over $54 million, exceeding forecasts and representing a 30 per cent increase on the previous year.

With a number of impressive new clients and continued expansion in the works, the agency is targeting $62 million in global revenues for 2019.

INVNT CEO, Scott Cullather explains: “Our tremendous growth is due to a combination of our team’s ability to develop compelling live brand stories that are on message yet disruptive and create real impact, the increase in strategic relevance of live events for brands and consumers around the world, and the development of a global team of INVNTrs that now operate across eight offices, five countries and four continents.

“We will continue to expand our operations and offerings as marketers increasingly seek to transform their busier than ever, often distracted audiences, into engaged brand advocates and “citizen journalists” who share their stories with the world.”

INVNT’s second APAC office, which opened in Singapore at the end of last year is already expanding at a rapid rate, as clients in the region look to partner with an agency that provides end-to-end creative, strategic and production expertise all in the one place, ensuring their events break through the noise and engage their audiences in compelling ways.

Kristina McCoobery, COO, INVNT explains that the agency is continuously evolving in response to this growing demand for its services.

McCoobery said: “We are actively building out our global infrastructure and offering so that we can support those clients who operate across countries and regions, particularly as more and more of them turn their attention to live.

“By ensuring we’ve got the right resources in place and talent located around the globe, we’re able to maintain the consistency of their events across multiple markets, both from a messaging and quality control perspective, while also making the relevant adjustments so that these experiences resonate with local audiences.”