INVNT Expands Team And Reveals New APAC Growth Plan

INVNT Expands Team And Reveals New APAC Growth Plan

INVNT is continuing its rapid growth in the APAC region with the appointment of Peter Love as senior producer, and Mimi Fitzpatrick as producer.

The news comes just weeks after the agency appointed award-winning creative Adam Harriden to the role of executive creative director, in a move which will enhance the agency’s already robust creative and strategic capabilities both regionally and across the globe.

Formerly of agency Imagination, Love (featured image, right) brings over 12 years’ experience to the role.

He has worked on brand experiences for the likes of Cisco, Google, Shell and Telstra in Australia, the UK and Europe.

Fitzpatrick (faetured image, left) was most recently employed at Sydney-based agency Rizer, where she produced events for brands such as Cartier, GQ and Vogue.

Love and Fitzpatrick are responsible for the end-to-end management of events and strategic brand experiences for a range of INVNT’s clients, which include some of the world’s most renowned brands.

They will collaborate with the agency’s global creative and production teams to conceptualise event and brand communication ideas that ensure clients achieve their event goals throughout the APAC region.

Laura Roberts, managing director, INVNT APAC says the new hires are welcome additions to the agency’s fast-growing team.

Roberts commented: “Many new and existing clients are looking to us as their ongoing partner, calling upon our expertise and know how to deliver an increasing number of events throughout the region.

“With experience working across a range of verticals and event types, Peter and Mimi are expertly equipped to support our clients in the seamless production and delivery of their events.”

The agency built on its service offering earlier this year with the launch of new content studio, HEVĒ.

Led by two-time Emmy and three-time Webby award winner Chris Hercik, HEVĒ specialises in strategic and creative-led content campaigns that leverage the latest in predictive analytics, allowing brands to tell the right stories, to the right audiences, in the right ways.

Hercik has partnered with global businesses and overseen the creation of branded content in multiple languages.

He has worked across sectors ranging from sports, tourism, entertainment and beauty to lifestyle, CPG, finance, pharma, luxury and travel.

There are plans to roll HEVĒ out to INVNT’s clients internationally, with the agency identifying opportunities to develop globally relevant, locally calibrated stories for them across both branded content and live events.

The expansion comes off the back of a successful 2018 for INVNT, where the agency’s global revenues reached over $54 million, exceeding forecasts and representing a 30 per cent increase on the previous year.

With a number of impressive new clients and continued expansion in the works, the agency is targeting $62 million in global revenues for 2019.

INVNT CEO, Scott Cullather explains: “Our tremendous growth is due to a combination of our team’s ability to develop compelling live brand stories that are on message yet disruptive and create real impact, the increase in strategic relevance of live events for brands and consumers around the world, and the development of a global team of INVNTrs that now operate across eight offices, five countries and four continents.

“We will continue to expand our operations and offerings as marketers increasingly seek to transform their busier than ever, often distracted audiences, into engaged brand advocates and “citizen journalists” who share their stories with the world.”

INVNT’s second APAC office, which opened in Singapore at the end of last year is already expanding at a rapid rate, as clients in the region look to partner with an agency that provides end-to-end creative, strategic and production expertise all in the one place, ensuring their events break through the noise and engage their audiences in compelling ways.

Kristina McCoobery, COO, INVNT explains that the agency is continuously evolving in response to this growing demand for its services.

McCoobery said: “We are actively building out our global infrastructure and offering so that we can support those clients who operate across countries and regions, particularly as more and more of them turn their attention to live.

“By ensuring we’ve got the right resources in place and talent located around the globe, we’re able to maintain the consistency of their events across multiple markets, both from a messaging and quality control perspective, while also making the relevant adjustments so that these experiences resonate with local audiences.”




Please login with linkedin to comment

HEVĒ INVNT Mimi Fitzpatrick Peter Love

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]