Stake, an investing platform, has launched a new brand platform, “Onwards,” via 72andSunny that features a cinematic film shot by Collider‘s Dylan Duclos.
The new brand platform addresses the difficulty of breaking into Australia’s property market.
“‘Onwards’ is bigger than any one product or service. It’s a mindset, one that we see ambitious Australians embracing when faced with the challenging economic environment we’re living in. It says ‘Despite there being genuine difficulties in trying to get ahead these days, there’s still things I can do. Choices I can make.’ And Stake is here to inspire people to make those choices and help put them into action,” said James Healey, marketing lead at Stake.
“Unaffordable housing, spiraling inflation and a cost-of-living crisis have combined to make it harder than ever before for people to get ahead. The blueprint for progressing in life that worked in the past no longer works today. Stake empowers ambitious people who refuse to accept this stagnation to take control with a range of easy-to-use ways to manage their wealth. With Stake they can be confident of moving ‘Onwards’,” added 72andSunny president Ross Berthinussen.
“The idea that despite any roadblocks standing in your way, there are always things that you can control is inspiring. It hands power back to the individual and allows them to own their path forward. That’s a relevant ideology in all aspects of life,” said Bryan Wilmot, chief marketing officer at Stake.
“This was one of those jobs where everything just came together. We wanted to capture the corporate claustrophobia of ‘Severance’ and Dylan did just that. The one-line idea was ‘the light at the end of the tunnel’ and he really delivered,” added 72andSunny creative lead Andy Flemming.
“We’re aiming to reach more Australians that are looking for ways to build their wealth,” said Cameron Roberts, director at Fourteen10. “With 10 per cent of Australians tuning into Sunday’s match, building out a plan that reflects the scale of the platform idea is an exciting next step in Stake’s mission”.
“From the outset we wanted something that felt big, both in the scale of the platform idea but also in terms of how we brought it to life. We feel like we’ve achieved this with the team at 72 and Fourteen10. ‘Onwards’ really resonates right now, but it also has legs no matter the market. It’s not just about resilience, it’s about an ongoing focus on what could be next,” added Stake senior copywriter, Leandro CP.
Credits:
Client: Stake
Chief Marketing Officer: Bryan Wilmot
Marketing Lead: James Healey
Senior Copywriter: Leandro CP
Marketing Specialist: Maddison Hemphill-Kingston
Agency: 72andSunny
Production Company: Collider
Director: Dylan Duclos
Managing Partner & Executive Producer: Rachael Ford-Davies
Executive Producer: Tom Slater
Producer: Georgia Moraitis
DOP: Kieran Fowler
Executive Producer: Georgia Moraitis
Offline Edit: Adam Wills
Post Production: White Chocolate
Colourist: Matt Fezz
Sound Studio: Electric Sheep
Composer: Declan Harsent
Media Agency: Fourteen10
