B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Get Pumped! Four Brand-Spanking New B&T Awards Categories
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Get Pumped! Four Brand-Spanking New B&T Awards Categories
Media

Get Pumped! Four Brand-Spanking New B&T Awards Categories

Staff Writers
Published on: 11th July 2019 at 7:57 AM
Staff Writers
Share
3 Min Read
SHARE

The B&T Awards are back in 2019! And with this year’s astronomical event comes some new award categories (i.e. more chances to win!) Here’s everything you need to know.

The first new category is one for all the emerging technology gurus out there.

The Best Use of AR/VR is for anyone that has shaped an effective marketing campaign with a consumer focus using these technologies and showcase the power of Augmented Reality or Virtual Reality for a brand.

Judging will be based on the creative idea behind the campaign (25 per cent), the experience delivered through the campaign that could only be achieved by harnessing AR/VR (25 per cent), the appropriateness of strategy and solution to the original brief (25 per cent), and demonstrable proof of effectiveness and success.

Next, the B&T Award for Bravery is for those who have taken a risk with an idea.

Think Nike’s endorsement of Colin Kaepernick or M&C Saatchi’s “Game of Balls” campaign, the judges will be looking at the overall creativity (30 per cent), bravery involved in taking the risk – including how the risk was identified and managed (40 per cent), learnings from the campaign (30 per cent).

However, note the outcome of the campaign does not impact the scoring of this category.

The Executive Leader of the Year will also be joining the ranks for the first time at the 2019 awards.

In this category, nominees will be judged by the contribution they have made to their organisation and the wider profession.

Proven revenue and growth figures will form 50 per cent of the application, how the nominee is advocating for a more inclusive culture and demonstrate the growth their leadership has created is 30 per cent; and, at least one reference from either a team member, community leader, academic or client will form 20 per cent of the judging.

Finally, the Marketer of the Year category will also be making its debut this year.

This will look at how the nominee has delivered best practice and innovation in the market (50 per cent); indicate how the nominee is advocating for a more inclusive culture and demonstrate the growth their leadership has created (30 per cent); and, at least one reference from either a team member, community leader, academic or client(20 per cent).

B&T_SPONSORBLOCK

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AR/VR, B&T Awards, Marketer
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?