Innocean has been appointed as the Australian Marine Conservation Society’s (AMCS) full-service agency partner, effective immediately.
“Getting attention and action for Australia’s oceans is hard in a crowded space, especially when the problems are beneath the waves and out of sight,” said Imogen Scott, AMCS director of communications.
“Innocean’s strategic and highly creative campaigns will help us bring those issues to the surface, they highlight the solutions that are within our grasp and mobilise the collective action needed to make positive changes for our oceans and their wildlife. You don’t have to work in conservation to be a conservationist and we highly value working with the team at Innocean, who we now consider part of our crew.”
Innocean and AMCS were already working on two conservation projects due to launch late 2022; both designed to raise awareness and draw attention to the problems facing the oceans. One focuses on seafood sustainability, the other is a broader organisational platform to relaunch the brand itself.
“We’ve been working closely with AMCS to make it easy for everyday Aussies to make small but impactful changes to protect our precious ocean and marine life. We are working directly with scientists to build ongoing platforms that reframe one-way communication into self-fulfilling systems,” said Innocean’s CEO Jasmin Bedir.
“Together with AMCS we want to make a difference to ensure our oceans remain healthy for tomorrow’s generations.”
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