Initiative Perth has announced a series of new hires into the media agency, reflecting new and consistent client spending as business confidence in 2021 remains strong in Western Australia and nationally.
Steve Hare (pictured) will be joining as group business director while Brianna Wells (pictured below) is joining as senior investment partnerships manager.
Hare was previously head of publishing, digital trading, and cinema at Initiative UK, where he led strategy and investment for brands like Amazon, Carlsberg, Deliveroo, and Premier League.
In his new Perth role, he will be client leader for Lotterywest, P&N Bank and Tourism WA.
Agency managing director Luke O’Sullivan said, “it’s a massive coup for us to have an executive of Steve’s talent and experience joining the agency.”
“He has outstanding media smarts from the front line of the UK and international industries and this will greatly benefit our clients and client teams. The team are all incredibly excited to have him on board.”
Hare said, “I’m really excited to be joining Initiative (again) – an agency which is going from strength to strength. I’ve already been welcomed with open arms and cannot wait to start working with great clients producing work we can all be proud of.”
Wells, incoming senior investment partnerships manager, is joining Initiative from UM Sydney, and will focus on RAC Insurance business divisions.
Other new hires include Sarah Leavesley as investment partnerships executive, Tia Sullivan, and Alex Thomassen who both join as investment partnerships associates.
Alongside the investment in new hires, Ali MacKellar has been elevated within Initiative to team leader across Lotterywest and P&N Bank.
O’Sullivan said, “our team did an exceptional job riding out 2020 and with 2021 starting even stronger, it is critical that we attract the right talent to complement the best media team in town.”
“I’m ecstatic that we’ve got such strong established and emerging talent joining the agency and excited for the great work to come.”
