B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Industry SuperFunds Launches New Campaign: We Are All In This Together Via The Shannon Company
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Industry SuperFunds Launches New Campaign: We Are All In This Together Via The Shannon Company
Campaigns

Industry SuperFunds Launches New Campaign: We Are All In This Together Via The Shannon Company

Staff Writers
Published on: 14th April 2020 at 10:19 AM
Staff Writers
Share
4 Min Read
SHARE

Industry SuperFunds are here to help protect members’ nest eggs and the Australian economy bounce back from the Coronavirus downturn, a new mass market media campaign will say.

Members are understandably concerned about the impact the Coronavirus and the global business shutdown have had on economies and in turn their super balance.

But the new campaign by Industry Super Australia and the Shannon Company reassures members their super will bounce back from the downturn and go on delivering strong long-term returns to build their nest egg. Additionally it highlights to members the things that their super is invested in also helps create jobs and keeps Aussie businesses strong.

The campaign will be centred around a new 30-second TV spot and supported by a series of online videos from industry experts.

These videos address important issues for members and provides information on; how to avoid crystallising losses at a downturn; the pros and cons of accessing your super early in times of financial hardship; how super funds protect members’ savings during market volatility and how through investments in Aussie business and local infrastructure Industry SuperFunds will help power the recovery.

Industry SuperFunds hold more than $45 billion in Australian property and infrastructure – roads, airports, seaports and the energy grid. In one year alone our more than $2 billion investment on Australian infrastructure and property created or supported 46,000 jobs.

Since the downturn Australians have wanted to know how super funds invest to protect their members’ long-term interests and grow their savings. This campaign aims to fill that knowledge gap.

Recent online searches about super have increased by 74 per cent and since the government announced its Early Access to Super scheme super was the fourth most searched Coronavirus related term in Australia.

Most Australians understand super is a long-term investment. Independent research by UMR shows that 58 per cent of Australians are confident their super will recover over time. And 58 per cent of Australians agreed making changes to super after a downturn is risky.

But there is still a sizeable minority that make rash decisions with super after a downturn – like switching to cash or other defensive assets – locking in their losses.

At the last major market decline – during the Global Financial Crisis (GFC) – savers who moved their money from an average balanced industry fund into cash were $4,000 worse off after three months, $13,800 after a year and $34,800 worse off after five years.

The campaign will run for at least the next three months across mass media markets including broadcast TV, digital and catch-up TV, radio, online and throughout social media. The Shannon Company is the creative agency and ISA’s Director of Marketing is Alana Burnside.

Industry Super Australia Chief Executive Bernie Dean said: “This is a timely reminder for members that their Industry SuperFund is looking after them now and over the long-term by protecting their nest egg and making sure it can grow again out the other side of this crisis.”

“It’s important for members to know that they’ll also be helping the economy bounce back, just like they did with the GFC, by investing in infrastructure and other things that create jobs and keep business strong.

“Saving for your future is just like protecting our health now- its best done when we all come together.”

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Industry SuperFunds
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?